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Intuit has partnered with College Board to provide free financial education resources for a new AP Business with Personal Finance course for high school students across the US.
The partnership focuses on optional teaching materials developed through Intuit for Education, its financial literacy initiative. The resources align with the new Advanced Placement course and are intended for educators seeking classroom activities tied to personal finance and business topics.
AP Business with Personal Finance is a year-long high school course aligned with an introductory college-level business class. Students are expected to study entrepreneurship, marketing, finance, accounting and management, while also covering national personal finance education standards created by the Council for Economic Education and the Jump$tart Coalition for Personal Financial Literacy.
The materials include 24 interactive exercises and a broader financial planning project. The lessons use versions of products from Intuit's portfolio, including TurboTax, QuickBooks, Mailchimp and Credit Karma, to simulate tasks such as filing a tax return, understanding credit and running a small business.
The partnership comes as financial education gains more attention in US schools. Intuit pointed to a backdrop in which 30 states now require a personal finance course for high school graduation, even as many students still reach adulthood without formal instruction in money management.
Survey data published by Intuit points to strong parental concern. It found that 88% of parents believe financial literacy should be treated as a core subject alongside maths and science, while 59% worry more about their child's future financial knowledge than academic or career performance.
Teachers also face time pressures in developing coursework. Intuit cited an MDR study showing that teachers spend seven hours a week searching for instructional resources and another five hours creating their own classroom materials.
Classroom materials
The teaching support is split into two main parts. One is a set of short activities designed to complement all five units of the AP course, which educators can use to reinforce concepts through practical exercises.
The second is a project-based learning module called the Financial Advisor Project. In it, students create a financial plan for a fictional family and make recommendations on education, housing, retirement and charitable giving.
According to Intuit, the shorter activities are available now, while the project module is due to supplement Unit 5 of the course. All Intuit for Education resources, including those tied to the new AP class, are free and can be used by any educator, whether or not they formally teach the course.
The course also carries broader academic and career implications for students. According to the companies, those who complete it will be eligible for college credit and an employer-endorsed credential, with pathways intended to support students pursuing two-year and four-year colleges, technical schools, apprenticeships, military service or direct entry into work.
For Intuit, the partnership extends a broader push to place its financial tools in educational settings. For College Board, it adds a new subject to the AP framework with a stronger focus on practical finance and business decision-making than traditional economics or mathematics courses.
An Intuit executive described the gap the programme is intended to address.
"Financial literacy is one of the most critical and overlooked life skills students need to be successful both personally and professionally," said Dave Zasada, Vice President, Intuit for Education. "Our partnership with College Board represents a real opportunity to change that at scale and help more students achieve their goals. When students practice making financial decisions in the classroom before the stakes are high, future financial confidence and greater opportunity follow."
College Board said the new materials could help teachers connect course content to everyday decisions.
"Intuit for Education and College Board share a commitment to removing barriers to high-quality financial education," said Jennifer Mulhern, Vice President of AP Program Access, College Board. "Intuit's innovative activities can help AP teachers bring personal finance concepts to life in their classrooms, giving students meaningful opportunities to apply what they learn in authentic, real-world contexts and gain the financial literacy skills that are essential to prosper in today's world."