Selector raises USD $32m to boost AI observability push

Selector has raised USD $32 million in a funding round that values the Silicon Valley observability and network intelligence company at USD $375 million.

AVP led the round, with participation from Ansa Capital, Two Bear Capital and Sinewave Ventures, alongside existing investors. The financing follows a year of growth in enterprise adoption and product development.

Selector sells software that collects and correlates operational data across networks and infrastructure. It positions the platform as an alternative to monitoring tools that operate in separate domains and generate siloed datasets.

Modern IT environments generate large volumes of logs, metrics and event data, and large organisations often run multiple monitoring products for networks, applications and cloud services. That can slow investigations when incidents span several systems.

Product focus

Selector plans to expand its artificial intelligence features, continue product development and ramp up international go-to-market activity. It also plans to invest in customer success initiatives.

The funding comes after the company disclosed eight US patents last month. It said the patents cover causal inference, large language model training, AI-based correlation, predictive maintenance and network path intelligence.

Selector's platform aims to connect operational data "horizontally" across technology layers rather than within a single stack segment. It says this creates a single operational view for root-cause analysis and fits existing enterprise workflows.

The company also outlined plans around ChatOps, including what it describes as next-generation capabilities and "Agentic ChatOps" features. It said the planned release is designed for multi-turn reasoning, iterative investigation and deeper operational context.

Growth metrics

Selector reported that cumulative annual recurring revenue reached 230% of 2024 levels, marking the fourth consecutive year of doubling ARR.

The company said new ARR booked reached 370% of 2024 levels, linking the increase to rising enterprise demand for unified approaches to observability and event intelligence.

The customer mix also shifted further towards large enterprises. Selector said it added three new Fortune 20 customers in manufacturing and healthcare, and that around 80% of customers now sit within the Fortune 1000.

Alongside growth in the US market, the company pointed to expansion through cloud marketplaces and regional partnerships. It also said it entered Japan, formed new strategic partnerships and signed its first Japanese enterprise customers.

Selector also noted its appearance in 19 Gartner research resources, and said it was included in the 2025 Gartner Market Guide for Event Intelligence Solutions.

Investor view

Investors have continued to back companies that say they can reduce the operational burden created by fragmented monitoring products. Observability vendors have expanded beyond application performance monitoring into infrastructure, network operations and security, increasing competitive pressure among specialist firms and platform providers.

AVP General Partner Alex Scherbakovsky said AVP sees Selector as well-positioned in complex enterprise networks.

"Selector's ability to deliver consistent strong growth while serving the world's most complex Fortune 20 networks is a testament to the team's execution and the mission-critical nature of the platform," Scherbakovsky said.

"By providing one platform and one shared operational view, Selector helps enterprises understand and troubleshoot complex infrastructure challenges in real time. We are excited to partner with Selector to support the company's international expansion and continued product innovation," he added.

Company stance

Chief Executive Kannan Kothandaraman linked the company's growth to changes in how enterprises buy monitoring and operations software.

"The increased adoption by Fortune 20 and Fortune 1000 organisations underscores the trust customers are placing in Selector," Kothandaraman said.

"Enterprises are moving away from fragmented monitoring tools toward platforms that deliver intelligence, context, and automation at scale, and our rapid customer expansion validates our efforts to help them navigate this transition and modernise their operations," he added.

Selector's investor base includes AVP, Two Bear Capital, Ansa Capital, Atlantic Bridge Ventures, Sinewave Ventures, Singtel Innov8, Hyperlink Ventures, AT&T Ventures, Bell Ventures and Comcast Ventures. The new funding will support its next phase of product development and overseas expansion, including a forthcoming release focused on its next generation of ChatOps features.