A/B testing stories

As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.

Mailchimp expands eCommerce tools and AI-driven automation, rolling out SMS to 34 new EMEA markets to boost small business marketing ROI.

Optimizely secures Leader spot in Gartner’s 2026 Magic Quadrant for Personalization Engines, underscoring AI-led, warehouse-first strategy.

cside launches browser-based AI Agent Detection toolkit, helping businesses spot agentic traffic and tailor site experiences in real time.

Datadog rolls out Feature Flags, tying feature controls to real-time APM and RUM data so teams can link releases directly to app behaviour.

Datadog launches Feature Flags to tie rollouts directly to real-time telemetry, promising safer releases and automatic rollback controls.

Gr4vy launches Silent Mode to let merchants trial multiple fraud tools in parallel on live payments without affecting real customer outcomes.

AI-made ads can now rival human creative, with trust-building visuals such as clear faces lifting click-through rates in large-scale study.

MindSpace Labs debuts EEG-powered platform that reads viewers’ brainwaves to fine-tune TV edits, ads and education content in real time.

SaleCycle snaps up French personalisation specialist BEYABLE to create a unified European eCommerce marketing and conversion platform.

Adobe rolls out AI agents in Experience Manager plus new commerce tools and onshore data options for Australian retailers and brands.

Fluent Commerce is adding AI-driven A/B testing to Fluent Order Management to optimise retailers’ sourcing logic on live orders in real time.

Conviva expands Digital Product Insights with AI-driven pattern analytics, unifying journeys across apps, websites and conversational agents.

ClickMechanic named Growing Business of the Year after 40%+ annual growth and directing over GBP £100 million to UK independent mechanics.

AI now underpins most UK Christmas campaigns, as 78% of marketers use it to deliver more personalised festive ads amid rising consumer demands.

Orq.ai secures EUR €5m seed funding to scale its enterprise AI agent control platform across Europe and North America.

Over 100 marketing leaders convened in Manchester to explore AI, data, and creativity shaping the future of marketing technology in 2026.

Cro Metrics launches Ask Iris, an AI chat tool on Iris platform, enabling easy, secure access to experimental data via natural language queries.

Cloudflare is acquiring Replicate to offer developers seamless access to 50,000+ AI models on its Workers AI platform, simplifying AI application deployment.

A global survey finds 42% of shoppers trust AI-generated product summaries over websites, signalling a shift in how brands are discovered online before Black Friday.