CFOtech US - Technology news for CFOs & financial decision-makers

Adobe stories - Page 2

Enterprise marketing team ai content workflows modern office scene

Cognizant & Adobe deepen AI pact on content at scale

Sat, 31st Jan 2026
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digital transformation
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martech
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partner programmes
Cognizant and Adobe are deepening their AI alliance to speed and govern large-scale content creation for heavily regulated global enterprises.
Ai cloud over modern bank tower legacy data center layers data streams

Big banks back AI while keeping core software in place

Wed, 28th Jan 2026
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saas
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crm
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digital transformation
Big banks and AI leaders signal they will layer new AI tools on top of, not instead of, core enterprise software systems.
Adobe firefly

Adobe expands Firefly Foundry AI with major film deals

Fri, 23rd Jan 2026
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martech
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physical security
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digital entertainment
Adobe broadens Firefly Foundry with major Hollywood deals, pitching brand-safe generative AI tools for film, TV and immersive content.
Adobe

Adobe adds AI tools to Acrobat for slides & podcasts

Thu, 22nd Jan 2026
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data analytics
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digital transformation
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martech
Adobe folds new generative AI into Acrobat Studio, auto-making slide decks, chat-edited PDFs and podcast-style summaries from documents.
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Rithum reshapes leadership with new CRO and CFO appointments

Thu, 22nd Jan 2026
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data analytics
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fintech
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martech
Commerce software group Rithum hires Gregory Banning as CRO and elevates Caitlin Hauser to CFO as it revamps its senior leadership team.
Ai video editing studio with film festival awards and grants

Adobe boosts AI video tools & unveils USD $10m fund

Wed, 21st Jan 2026
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martech
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digital entertainment
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rpa
Adobe unveils expanded AI video tools for Premiere and After Effects and pledges USD $10m in new Film & TV Fund grants for creators.
Lucius diphillips(2)

Adobe names Lucius DiPhillips CIO to drive AI focus

Wed, 21st Jan 2026
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uc
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digital transformation
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martech
Adobe has named Lucius DiPhillips CIO, tasking the ex-Airbnb technology chief with driving its global tech operations and AI transformation.
Hooded hacker laptop phishing icons morphing into sinister masks

Microsoft tops global phishing brand rankings again

Fri, 16th Jan 2026
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gaming
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mfa
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cloud security
Microsoft again tops global phishing brand list as attackers increasingly mimic big tech services to steal cloud and consumer credentials.
Modern laptop showing colorful online store grid holiday ambience

Adobe sees surge in AI-driven traffic & conversions

Tue, 13th Jan 2026
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data analytics
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cx
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martech
Adobe says generative AI referrals to retailers jumped nearly 700% over the 2025 holidays, driving longer visits and stronger conversions.
Office desktop update popup shadowy reflection hidden malware scene

HP warns of surge in polished fake updates & malware

Fri, 9th Jan 2026
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malware
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virtualisation
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mfa
HP reports a surge in convincing fake software updates and staged prompts that trick users into installing stealthy, rapidly evolving malware.
Cozy living room online shopping holiday gifts electronics

US holiday online sales hit record on mobiles & AI

Thu, 8th Jan 2026
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gaming
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wearables
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data analytics
US holiday online sales hit a record USD $257.8 billion as shoppers shifted to mobiles, Buy Now Pay Later and generative AI search tools.
Runway gen4.5 x firefly 2000x876

Adobe partners with Runway to power pro AI video tools

Fri, 19th Dec 2025
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saas
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martech
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genai
Adobe strikes multi-year deal with Runway to bring its latest Gen-4.5 generative video model and pro AI tools into Firefly and Creative Cloud.
Satya upadhaya(2)

Martech expert reveals the 'customer decisioning blueprint'

Thu, 18th Dec 2025
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data analytics
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digital transformation
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cx
Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.
Firefly video editor

Adobe adds Firefly video tools & unlimited AI use

Wed, 17th Dec 2025
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martech
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digital entertainment
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rpa
Adobe expands Firefly with prompt-based video edits, browser editor, partner models and a promo offering unlimited AI generations for some.
Premiere

Adobe adds dedicated YouTube Shorts tools to Premiere

Sat, 13th Dec 2025
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martech
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digital entertainment
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genai
Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.
Laptop workspace photo editing pdf design ai brain interface

Adobe brings Photoshop, Express & Acrobat into ChatGPT

Sat, 13th Dec 2025
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data protection
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document management
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ecm
Adobe embeds Photoshop, Express and Acrobat inside ChatGPT, giving hundreds of millions free, conversational access to its creative tools.
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HackerOne hires new leaders to drive AI security push

Thu, 11th Dec 2025
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data analytics
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cx
HackerOne hires new revenue and marketing chiefs to target soaring enterprise demand for AI-driven security and threat exposure tools.
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Keeper Security appoints Tim Strickland as Chief Revenue Officer

Fri, 5th Dec 2025
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pam
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martech
Keeper Security appoints Tim Strickland as Chief Revenue Officer to lead global revenue and expand sales of its privileged access management platform.
Football stadium enthusiastic fans colorful digital tech enhanced experience

Real Madrid partners with Adobe to enhance fan content using AI

Wed, 26th Nov 2025
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martech
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genai
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ai
Real Madrid teams up with Adobe to use AI for personalised fan content, engaging its 650 million supporters worldwide through digital and creative tools.
Digital artist working at desk with colorful digital artwork and tools

Adobe adds Gemini 3 Nano Banana Pro AI to Firefly & Photoshop

Fri, 21st Nov 2025
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martech
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genai
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ai
Adobe integrates Google's Gemini 3 Nano Banana Pro AI into Firefly and Photoshop, offering Creative Cloud users enhanced image generation and editing options.