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Qualcomm to boost marketing with Adobe AI tools & GenStudio
Marketing Technologies

Qualcomm to boost marketing with Adobe AI tools & GenStudio

Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.

By Sean Mitchell • 4 min read • Fri, 19th Sep 2025
Cohesity names James Eagleton Managing Director for ANZ region
Virtualisation

Cohesity names James Eagleton Managing Director for ANZ region

Cohesity appoints James Eagleton as Managing Director for ANZ to drive growth and lead AI-powered data security expansion in Australia and New Zealand.

By Melvin Hipolito • 3 min read • Wed, 17th Sep 2025
Adobe launches AI agents to automate customer experience tasks
Customer Experience

Adobe launches AI agents to automate customer experience tasks

Adobe launches AI agents within its enterprise apps to automate and optimise customer experience tasks, boosting marketing and analytics efficiency for businesses.

By Melvin Hipolito • 4 min read • Thu, 11th Sep 2025
Neo4j unveils Infinigraph to unify graph workloads at massive scale
Marketing Technologies

Neo4j unveils Infinigraph to unify graph workloads at massive scale

Neo4j launches Infinigraph, a distributed graph system uniting operational and analytical workloads at over 100TB for real-time, large-scale data use.

By Sean Mitchell • 4 min read • Fri, 5th Sep 2025
UBE Marketing launches to support B2B clients in Microsoft sector
Marketing Technologies

UBE Marketing launches to support B2B clients in Microsoft sector

Alvin Paronda has launched UBE Marketing to support B2B clients and Microsoft partners with tailored marketing strategies and expert guidance.

By Shannon Williams • 3 min read • Thu, 4th Sep 2025
Ben Goodman named Adobe President for APAC & DX Japan
Customer Experience

Ben Goodman named Adobe President for APAC & DX Japan

Adobe has appointed Ben Goodman as President for APAC and Digital Experience Japan, leveraging his 20+ years of regional leadership to drive growth and innovation.

By Melvin Hipolito • 2 min read • Wed, 3rd Sep 2025
SNP Transformation World 2025 highlights global SAP innovation
Unified Communications

SNP Transformation World 2025 highlights global SAP innovation

SNP Transformation World 2025 in Heidelberg showcased global SAP innovation, featuring leaders from BMW, IBM Australia, and others discussing transformation strategies.

By Kaleah Salmon • 3 min read • Mon, 1st Sep 2025
Adobe names Meredith O'Ryan Director of Enterprise Marketing
Digital Transformation

Adobe names Meredith O'Ryan Director of Enterprise Marketing

Meredith O'Ryan has been named Adobe's Director of Enterprise Marketing for Australia and New Zealand, also overseeing flagship events across Asia Pacific.

By Melvin Hipolito • 3 min read • Wed, 27th Aug 2025
Generative AI fuels 4,700% rise in retail web traffic, Adobe finds
Customer Experience

Generative AI fuels 4,700% rise in retail web traffic, Adobe finds

Generative AI boosts US retail web traffic by 4,700% year-on-year as shoppers increasingly use AI tools for research and recommendations, Adobe reveals.

By Sean Mitchell • 4 min read • Fri, 22nd Aug 2025
Adobe launches Acrobat Studio with AI, PDF tools
Encryption

Adobe launches Acrobat Studio with AI, PDF tools

Adobe unveils Acrobat Studio, merging PDF tools, creative content, and AI to enhance productivity and collaboration for work and personal projects.

By Sean Mitchell • 4 min read • Wed, 20th Aug 2025
Phishing campaign uses fake Microsoft apps to bypass MFA
Hyperscale

Phishing campaign uses fake Microsoft apps to bypass MFA

Proofpoint exposes phishing attacks using fake Microsoft apps to bypass MFA and hijack Microsoft 365 accounts, affecting thousands globally in 2025.

By Melvin Hipolito • 4 min read • Tue, 19th Aug 2025
Exclusive: Adobe's Scott King reveals how AI is driving speed and personalisation
EduTech

Exclusive: Adobe's Scott King reveals how AI is driving speed and personalisation

Marketers are harnessing AI and workflow tools to rapidly deliver personalised content, boosting agility amid soaring demand for faster, tailored campaigns.

By Melania Watson • 5 min read • Tue, 19th Aug 2025
New Zealand consumers show rising interest in agentic AI tools
Digital Transformation

New Zealand consumers show rising interest in agentic AI tools

New research reveals 61% of New Zealanders are using or interested in agentic AI tools that act autonomously to simplify daily tasks and personalise experiences.

By Sean Mitchell • 4 min read • Mon, 11th Aug 2025
Adobe launches collaborative AI film project to empower creators
Marketing Technologies

Adobe launches collaborative AI film project to empower creators

Adobe launches The Unfinished Creator Film, a global collaborative AI project empowering creators to co-create and remix an evolving short film via Firefly.

By Melvin Hipolito • 4 min read • Fri, 1st Aug 2025
Adobe brings new AI tools & workflow upgrades to Photoshop
Marketing Technologies

Adobe brings new AI tools & workflow upgrades to Photoshop

Adobe updates Photoshop across desktop, web and mobile with new AI tools like Harmonize and Generative Upscale to boost creative workflows and editing ease.

By Melvin Hipolito • 5 min read • Wed, 30th Jul 2025

Stories from Other Regions

Adobe stories

Australian marketers expect content demand to surge fivefold by 2027
Customer Experience

Australian marketers expect content demand to surge fivefold by 2027

Australian marketers expect content demand to grow fivefold by 2027, driven by personalised content and video amid tight budgets and resources.

By Melvin Hipolito • 8 min read • Tue, 16th Sep 2025
FSO & Microsoft launch major drive to boost Australian AI skills
Hyperscale

FSO & Microsoft launch major drive to boost Australian AI skills

Future Skills Organisation and Microsoft launch a 12-month pilot to upskill 30,000 educators and boost AI skills in Australia's vocational education sector.

By Melvin Hipolito • 4 min read • Wed, 13th Aug 2025