B2B stories - Page 3

Research reveals 71% of APAC business buyers are under 45, with 68% using generative AI, reshaping purchasing towards personalised, consultative engagement.

AI technology accelerates SEO for eCommerce brands, cutting product page update times from weeks to hours while improving search alignment and conversions.

Top B2B firms boosting AI investments and hiring, with high-growth leaders deploying AI six times more than novices, defying job loss fears.

Australian sunscreen brand Ultra Violette overcame tech hurdles to expand globally, with a webinar set to reveal secrets of its global success on May 8.

OneShot.ai has launched Execution OS, a platform combining AI with human expertise to improve sales and marketing go-to-market strategies.

Sharesight has introduced a new fintech tool aimed at easing the tax burden for accountants managing complex investment portfolios, enhancing efficiency and accuracy.

HubSpot has launched over 200 new features, including AI tools, to aid UK sales and support teams in boosting efficiency without the added complexity.

Despite a downturn in startup salaries, AI founders are thriving, earning a median of USD $90,000—20% above the industry average, as AI startups surge.

A new report reveals that AI startup founders earn a median salary of USD $90,000, 20% more than their peers, despite a wider downturn in pay.

IRONMAN 4x4 has been awarded the 2025 iTnews Benchmark Award for Best Retail Project, thanks to a digital overhaul with Soul+Wolf and PKF Digital.

Lusha has launched Lusha Playlists, an AI-powered feature designed to revolutionise B2B prospecting by providing dynamic lead lists tailored to users' needs.

BigCommerce has appointed Andrew Norman as Senior Vice President and General Manager for EMEA, tasked with driving growth across the region.

The Byte Channel has teamed up with arXanum to launch the Sell To Europe B2B service, easing VAT complexities for Australasian brands targeting European markets.

Adobe has unveiled enhanced capabilities within Adobe Experience Cloud, incorporating AI to improve customer experiences and advance B2B strategies.

Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.

Report reveals a widening revenue gap in B2B content marketing, highlighting challenges for CMOs in linking increased budgets to tangible revenue outcomes.

Telecommunications firms are grappling with pressing risks around privacy, security, and digital transformation, according to the latest EY report for 2025.

BT Group is enhancing its enterprise services by integrating Optiva's Application Server, boosting B2B offerings and 5G network capabilities.

Veriam has unveiled an innovative platform to streamline identity management, access, subscriptions, and contracting for online service providers, simplifying B2B operations.

Symphony Commerce has strengthened its leadership by appointing Matt Smith as CEO, supported by new CFO Ella Lim and promoted Client Service Director Hannah Spencer.