B2C stories

Manchester-based digital agency PushON appoints three senior developers with over 50 years' experience to support growth and enhance eCommerce platforms.

Ecommpay won Silver at the 2025 eCommerce Awards for its payment innovation, also shortlisted for the RTIH Innovation Awards in Payments Innovation.

A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.

CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.

Wincanton extends its fulfilment partnership with Whittard of Chelsea to support UK and international growth across eCommerce and retail outlets.

Elemis has teamed up with Impact Commerce to enhance its global omnichannel experience, integrating retail, spas and online channels for customer growth.

Ping Identity named Leader in three 2025 KuppingerCole reports for Access Management, Identity Fabrics, and Policy Based Access Management.

Exclusive: Zendesk's Chris Donato says AI now drives customer loyalty, urging firms to adopt 'human-centric AI' or risk falling behind in CX.

BGF invests in UK-based PMC to accelerate global expansion and enhance its digital engineering and managed services across retail and commerce sectors.

Australian sunscreen brand Ultra Violette overcame tech hurdles to expand globally, with a webinar set to reveal secrets of its global success on May 8.

Despite a downturn in startup salaries, AI founders are thriving, earning a median of USD $90,000—20% above the industry average, as AI startups surge.

A new report reveals that AI startup founders earn a median salary of USD $90,000, 20% more than their peers, despite a wider downturn in pay.

IRONMAN 4x4 has been awarded the 2025 iTnews Benchmark Award for Best Retail Project, thanks to a digital overhaul with Soul+Wolf and PKF Digital.

BigCommerce has appointed Andrew Norman as Senior Vice President and General Manager for EMEA, tasked with driving growth across the region.

Monta has appointed James Eyton as Chief Financial Officer to enhance its executive team, aiming for significant growth across Europe and North America.

Markko has unveiled a hybrid marketplace that allows businesses to sell both goods and services, enhancing user experience and diversifying revenue streams.

Myriad360 has appointed Samara Halterman as its inaugural Chief Marketing Officer, enhancing its leadership team to drive growth and innovation.

Fluent Commerce has been named a 'Leader' in The Forrester Wave: Order Management Systems, Q1 2025, praised for innovation and rapid customer results.

Twilio has been named a leader in the IDC MarketScape for Worldwide Customer Data Platforms for B2C users for 2024-2025, highlighting its innovative solutions.

Adobe has appointed Lara Balazs as its new Chief Marketing Officer, tasked with enhancing global marketing strategies under CEO Shantanu Narayen.