CMO stories
AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.
As AI reshapes marketing teams, experts warn of a global redundancy wave-and argue human experience is now the industry's rarest asset.
Denodo secures Leader spot in Gartner's 2025 Data Integration Tools Magic Quadrant for a sixth year, buoyed by new AI-driven upgrades.
HackerOne hires new revenue and marketing chiefs to target soaring enterprise demand for AI-driven security and threat exposure tools.
Camunda appoints Ryan Shopp as Chief Marketing Officer to boost growth and enhance engagement with global enterprise clients amid rising agentic automation demand.
Proofpoint has appointed Joyce Kim as Chief Marketing Officer to lead its marketing strategy amid rising AI adoption in cybersecurity and data protection.
Drata appoints Aneal Vallurupalli as CFO to lead finance amid global expansion, following rapid growth and surpassing USD $100 million in revenue.
Expereo appoints Noel Hamill as Chief Marketing Officer to spearhead global marketing and drive growth of its expereoOne Network-as-a-Service platform.
Outpost24 has named Liz Drysdale as Chief Marketing Officer to lead global marketing and expand its cybersecurity brand and customer engagement.
Bentley Systems has named Cate Lochead as Chief Marketing Officer, leveraging her 20+ years in enterprise software marketing to advance AI-driven infrastructure solutions.
Series appoints humanoid robot Uri as Chief Marketing Officer, harnessing AI and robotics to revolutionise marketing and student engagement in social networking.
Amanda McGuckin Hager has been promoted to Chief Marketing Officer and Chief Revenue Officer at TrueDialog, expanding her role to drive growth and revenue strategy.
ELMO Software has appointed Mei Ching Koon as Chief Marketing Officer to boost growth and strengthen its HR tech presence in Australia and New Zealand.
Australian marketers embrace AI and synthetic data for insights but battle data overload, trust issues, and measuring ROI amid rising tech investments.
Gen Z's 'Returniture' habit of sending back bulky furniture bought online is soaring, leaving UK retailers to shoulder rising costs and complexity.
Generative AI excels at language but needs traditional AI's data-driven models to ensure trusted decisions and real-world impact in business.
Quorum Cyber appoints four senior leaders to support global growth and strengthen its cybersecurity services across North America, the UK and beyond.
Affiliate fraud is draining advertisers' budgets by hijacking attribution, risking $71 billion in losses by 2025 and undermining trust in affiliate marketing.
Zara Cobb has been appointed Chief Marketing Officer at Compare Club, bringing over 20 years of marketing expertise across fintech and eCommerce sectors.
A study reveals 92% of UK CMOs would have chosen different careers, overwhelmed by mounting technology demands in modern marketing roles.
