Commercial Strategy stories

Fintech must retire the heroic closer myth: today's CRO is a data-led architect of long-term, cross-functional revenue growth.

IDeaS adds daily 'Potential to Influence' score to Spotlight, helping hotels target promo spend where demand can still be shifted.

ShiftCare nets over USD $20,000 from Xero referrals after baking accounting recommendations into onboarding and in-app workflows.

TCL tops Winter Olympics sponsor surge in UK, driving a 30% jump in open-internet engagement, ahead of Deloitte and Omega.

Rise at Seven hires Matt Holmes to lead integrated strategy as it overhauls its model for an AI-driven, search-first growth phase.

EY urges tech leaders to pursue AI-fuelled deals, agentic systems and sovereignty-by-design as 2026 competition and security pressures grow.

Yaspa appoints payments veteran Justin Fraser as Chief Revenue Officer to drive global growth of its open banking and AI payments platform.

CFOs are funnelling 2026 budgets into tech, AI and sales, while easing back on hiring, HR spending and rapid pay growth.

Camunda appoints Chris White as Chief Revenue Officer to drive sales and partner growth as demand for agentic AI orchestration accelerates.

Cruxy names Rebecca Osman CFO and COO to spearhead international expansion and deepen work with private equity-backed tech firms.

Assured Data Protection widens Tony Giannini's role to unite global innovation with Americas channel strategy for MSP-focused growth.

NETSCOUT upgrades 5G tools to give operators full Standalone slice visibility, aiming to protect SLAs and tap $67.5 billion market growth.

Humanforce appoints AI-driven growth specialist Cameron Partridge as Chief Growth Officer to spearhead global expansion and scale strategy.

Corvus Robotics appoints Michael McSpedon as Chief Revenue Officer to drive growth of its autonomous inventory drones across North America.

IDeaS wins twice and places once at the 2026 HotelTechAwards, underscoring growing demand for connected hotel revenue and planning tools.

Business leaders now see AI chiefly as a growth engine, with most shifting strategies from cost-cutting to revenue and innovation gains.

Leaseweb appoints Ronald Richardson as Chief Revenue Officer to drive global growth and its sovereign-by-design hybrid cloud push.

Hoppr appoints former Synamedia executive Olivier Bastard as Chief Sales Officer to spearhead global growth in addressable TV advertising.

Leaseweb hires Jan Willem des Tombe as Global Strategic Relations Director to sharpen its sovereign and hybrid cloud push worldwide.

Kubus names Katie Hunt as Head of Marketing and promotes Liv Duncan to Head of HR, strengthening leadership for global growth plans.