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Contextual marketing stories

FICO names Sol Rashidi keynote speaker for World 2026
Data Analytics

FICO names Sol Rashidi keynote speaker for World 2026

The keynote could shape debate on how lenders use AI safely, as banks face pressure to show returns while curbing fraud and credit risk.

By Sofiah Nichole Salivio • 3 min read • Fri, 27th Mar 2026

Global Stories

Contextual marketing stories

Pivoting marketing strategy in the face of a recession
Customer Experience

Pivoting marketing strategy in the face of a recession

Inflation is forcing brands to ditch blanket discounts as shoppers scrutinise every purchase and demand clearer value.

By Azadeh Williams • 6 min read • Fri, 10th Apr 2026
AI reshapes banks' role in Asia Pacific financial wellness
Fintech

AI reshapes banks' role in Asia Pacific financial wellness

Most APAC banks are failing to meet customers' financial wellness needs, an Adobe index finds, leaving a trust gap ripe for fintechs.

By Varun Kapoor • 5 min read • Thu, 22nd Jan 2026
Martech expert reveals the 'customer decisioning blueprint'
Data Analytics

Martech expert reveals the 'customer decisioning blueprint'

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

By Satya Upadhyaya • 7 min read • Thu, 18th Dec 2025
Rewriting the rules of paid media creative
Marketing Technologies

Rewriting the rules of paid media creative

AI-driven creative execution is revolutionising paid media, enabling brands to deliver personalised content in 400 milliseconds for better marketing performance.

By Chandra Sinnathamby • 6 min read • Thu, 28th Aug 2025
Taboola unveils DeeperDive to help publishers monetise AI search
Network Infrastructure

Taboola unveils DeeperDive to help publishers monetise AI search

Taboola launches DeeperDive, an AI answer engine on publisher sites, helping monetise content and boost user engagement amid rising AI search challenges.

By Catherine Knowles • 4 min read • Thu, 12th Jun 2025
Bringing personalized loyalty strategies to life: From promise to reality
Data Analytics

Bringing personalized loyalty strategies to life: From promise to reality

Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.

By Sarah Jarvis • 5 min read • Wed, 22nd Jan 2025
Opus security unveils advanced AI-driven vulnerability engine
Unified Communications

Opus security unveils advanced AI-driven vulnerability engine

Opus Security unveils its AI-powered Advanced Multi-Layered Prioritization Engine, revolutionising how organisations manage and address vulnerabilities.

By Catherine Knowles • 3 min read • Wed, 11th Sep 2024
OpenX launches innovative marketplace to maximise marketing spend
Cookies

OpenX launches innovative marketplace to maximise marketing spend

OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.

By Catherine Knowles • 3 min read • Wed, 27th Sep 2023
It's not just about the weather: put your emails in context
Data Analytics

It's not just about the weather: put your emails in context

Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.

By Kristin Naragon • 5 min read • Tue, 10th May 2016

Stories from Other Regions

Contextual marketing stories

Loyalty leaders discuss: Impact on personalisation across APAC as AI moves from predictive to agentic
Customer Relationship Management

Loyalty leaders discuss: Impact on personalisation across APAC as AI moves from predictive to agentic

Brands risk losing customers to AI agents unless loyalty offers are machine-readable, real-time and simple enough to be chosen automatically.

By Aaron Crowe • 5 min read • Wed, 10th Jun 2026
Why 'admin parties' should serve as a warning to marketers
Digital Transformation

Why 'admin parties' should serve as a warning to marketers

Consumers are increasingly muting and unsubscribing, forcing brands to compete with inbox fatigue and attention overload rather than rival campaigns.

By Sam Richardson • 4 min read • Wed, 3rd Jun 2026
Braze says AI spending must deliver measurable gains
Digital Transformation

Braze says AI spending must deliver measurable gains

Brands flooding customers with AI-generated messages risk wasted spend, as Braze says only those tying tools to live data are seeing clear returns.

By Sofiah Nichole Salivio • 3 min read • Sat, 25th Apr 2026
AI spend surges but marketers struggle to generate value
Digital Transformation

AI spend surges but marketers struggle to generate value

Marketers pour money into AI, yet most still blast generic spam as fragmented data blocks the real conversations customers now expect.

By Catherine Knowles • 4 min read • Sat, 28th Feb 2026
Manchester summit explores AI, data & creativity in marketing
DevOps

Manchester summit explores AI, data & creativity in marketing

Over 100 marketing leaders convened in Manchester to explore AI, data, and creativity shaping the future of marketing technology in 2026.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025