Contextual marketing stories
Pivoting marketing strategy in the face of a recession
Last week
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cx
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martech
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partner programmes
Fractional Chief Marketing Officers say brands must ditch blanket discounting, sharpen value messages and tailor offers as households split into two wallets.
FICO names Sol Rashidi keynote speaker for World 2026
Last month
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data analytics
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digital transformation
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hyperscale
FICO taps former AWS executive Sol Rashidi to headline World 2026 as the conference spotlights AI, fraud prevention and risk in banking.
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Martech expert reveals the 'customer decisioning blueprint'
Thu, 18th Dec 2025
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data analytics
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digital transformation
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cx
Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.
Taboola unveils DeeperDive to help publishers monetise AI search
Thu, 12th Jun 2025
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network infrastructure
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martech
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genai
Taboola launches DeeperDive, an AI answer engine on publisher sites, helping monetise content and boost user engagement amid rising AI search challenges.
Bringing personalized loyalty strategies to life: From promise to reality
Wed, 22nd Jan 2025
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data analytics
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cx
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martech
Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.