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Taboola predicts five trends reshaping travel marketing

Today
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data protection
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cx
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personalisation
Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.
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Global Day of Unplugging pushes brands to cut noise

Last week
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data protection
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cx
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martech
Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.
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B2B marketers struggle to manage brand visibility in AI

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digital transformation
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cx
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martech
B2B marketers say AI answer engines are reshaping buyer journeys, yet 81% admit brand visibility and positioning in AI remain a blind spot.
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Vudoo & PubMatic launch shoppable programmatic ads

Last week
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cx
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martech
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data privacy
Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.
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Google AI more negative than ChatGPT for brand reputation

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cx
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martech
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
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From listening to leading: Why the best customer strategies close the loop

Last week
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cx
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martech
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ai
In a world of inbox overload, winning customer strategies turn feedback into visible action, proving listening must lead to trust.
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Why women's influence in tech matters beyond headcount

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cx
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martech
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ai
International Women's Day in tech must go beyond hiring targets, giving women real power over what gets designed, funded and shipped.
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Criteo becomes first adtech partner for ChatGPT ads

Last week
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cx
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martech
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personalisation
Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.
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Designing for the real buyer: Why women drive the commerce + creator economy

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cx
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martech
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commerce systems
Women drive USD $31.8 trillion in global spending, yet eCommerce and creator systems still under-serve how they discover and decide to buy.
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Infovista unveils VistaOne to unify network & CX data

Last week
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network infrastructure
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data analytics
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digital transformation
Infovista launches VistaOne platform to fuse network and customer experience data, using agentic AI to speed decisions and cut operating costs.
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Smart Communications pursues trusted AI for customers

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uc
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hybrid cloud
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digital transformation
Smart Communications helps organisations in regulated industries face down communication challenges every day.
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Infobip unveils AgentOS to power AI-first customer service

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uc
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data analytics
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digital transformation
Infobip launches AgentOS, an AI orchestration layer unifying customer data and channels so autonomous agents can manage and personalise service.
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Google & Klaviyo deepen AI pact for agentic commerce

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crm
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digital transformation
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cx
Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.
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Unit4 makes Success4U default model for ERPx delivery

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digital transformation
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Unit4 makes its Success4U subscription the default model for ERPx and ERP delivery, promising faster, more predictable SaaS rollouts.
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Zoom unveils Virtual Agent 3.0 for complex CX tasks

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uc
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digital transformation
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Zoom launches Virtual Agent 3.0 to automate complex, end-to-end customer journeys, promising higher first-contact resolution and transparency.
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Treasure Data unveils AI-powered command line tool

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devops
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data analytics
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digital transformation
Treasure Data launches Treasure Code, an AI-native command line that lets teams manage complex CDP operations and workflows in plain English.
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Retailers face USD $796bn in losses from returns, shrink

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data analytics
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digital transformation
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cx
Retailers risk USD $796bn in losses from returns and shrink in 2025, with omnichannel gaps fuelling preventable fraud and abuse.
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Firms race to counter fast-evolving AI-driven fraud

Last month
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data analytics
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digital transformation
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fintech
Half of fraud chiefs say fast-changing, AI-powered scams are outpacing their defences, forcing a shift to real-time, adaptive protection.
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DealerAssist unveils rapid SaaS platform for car dealers

Last month
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saas
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crm
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data analytics
DealerAssist launches rapid SaaS website platform for car dealers, promising live sites in a day with synced inventory and lead management.
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8x8 adds AI tools to contact centre and WhatsApp CX

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uc
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martech
8x8 rolls out AI-powered customer view, workforce tools and richer WhatsApp flows to cut contact centre handling times and boost planning.