The Ultimate Guide to Customer Relationship Management
A curated American edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
American Customer Relationship Management News
Regional stories with direct local relevance
Centrical launches AI workforce orchestration system
It is aimed at large employers seeking clearer returns from AI by linking strategy, training and frontline actions across people and agents.
Conexiom opens headless platform for order automation
Manufacturers and distributors could cut manual rekeying as Conexiom lets developers embed order and invoice automation into existing systems.
HG Insights launches contextual intelligence platform
Revenue teams using AI agents may get cleaner account data, as the new platform links fragmented buyer, spend and intent signals.
Forgepoint raises USD $9.8 million for quoting software
Customers are quoting 30% more jobs and cutting turnaround times by over 55% as Forgepoint's AI tool gains traction in manufacturing.
Bolt.new buys Dokai to bolster enterprise AI agents
The purchase brings Dokai's orchestration technology and founders into Bolt.new as it pushes deeper into enterprise systems and agentic workflows.
Stuut raises USD $52.5 million to boost receivables
The funding will help the fintech meet rising demand as enterprises seek to free up cash tied in unpaid invoices and cut days sales outstanding.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
Certinia expands Veda AI for professional services
Litera adds AI search & growth tools for law firms
CFOs lack data trust, stalling AI adoption in finance
SnapLogic launches SnapCode for Claude Code integration
Microsoft launches AI sales & service tools in Copilot
Featured News
Schrodinger's ERP both dead and alive, says Rimini Street
Businesses can avoid costly ERP rip-and-replace projects by layering AI and automation onto existing systems, Rimini Street says.
Theorem study: friction between pre-sales and executed media ads
Theorem's new survey finds friction remains the biggest barrier in enterprise pre-sales, despite widespread automation adoption.
Cohesity mitigating shadow AI by empowering staffers
Approved AI tools are cutting shadow use by staff, but Cohesity warns the bigger risk is corrupted enterprise knowledge and weak governance.
Expert Columns
6 Steps to Get Property Data Ready for Real Estate Technology
E-Commerce Data Quality: Prepare for Black Friday and Cyber Monday
AI in Retail is Only as Good as its Data Foundation
How to Choose the Right Email Verification API: A Buyer's Guide
Microsoft dramatically cut their distributors
Why You Need Phone Validation in Your Customer Data Toolkit
Bolt-on AI is the new lipstick on a pig; the pig is still running your enterprise
Why Customer 360 initiatives fail to deliver ROI
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
Navigating data challenges in China's E-commerce market
Interviews
Interviews and video coverage from the networkRecent Customer Relationship Management News
Gainsight shifts to value-based pricing as AI grows
Customers will pay according to revenue and accounts managed, as Gainsight drops seat-based charging for its customer success software next year.
Zoom unveils AI tools linking meetings to business work
Users will be able to search across Zoom and more than 40 apps, while AI agents turn meeting notes into tasks and updates.
Zoom adds unified customer context across CX tools
Businesses using Zoom's CX tools will be able to see a single customer history across channels, cutting repeat explanations and speeding resolutions.
Maxio launches AI agents for finance teams in billing
The tool is aimed at easing manual close, collections and reconciliation work while keeping finance staff in control of approvals.
Luware launches NimbusOne after Microsoft certification
Certified by Microsoft, the new client lets contact centre agents stay in Teams or work in CRM tools, reducing switching and support burdens.
FIS launches AI suite for CFO cash flow forecasting
Finance teams can now spot liquidity pressure earlier, as the new suite pulls together data from multiple systems and forecasts cash across time horizons.
Amperity launches Pér AI agent for marketing workflows
The tool aims to cut delays between analysis and campaign action, letting marketers approve AI-suggested steps inside existing systems.
CAS picks NEWWORK platform for AI-enabled operations
The pilot will link sales, production and logistics data, giving CAS real-time visibility across orders and deliveries as it tests an AI operating layer.
Mobilise launches telecom software for non-telco brands
The launch gives travel and fintech brands a faster route into mobile services, with software that avoids building telecom systems from scratch.
Arity launches platform to help insurers control acquisition
It aims to help carriers link spending, routing and outcomes across fragmented channels, giving them clearer control over acquisition performance.
Manufacturers back MCP-linked AI for productivity gains
Connected product data is now seen as the key to productivity gains, with manufacturers citing faster decisions, development and launches.
Pipedrive rolls out Nova AI meeting tool worldwide
Sales teams will get AI meeting notes and CRM updates at no extra cost as Pipedrive expands Nova across Google Meet, Zoom and Teams.
Mastercard launches SME report as firms prioritise stability
New research shows 68% of SMEs now value stability over rapid expansion, prompting Mastercard to add business tools and cyber support.
Acceldata launches xFactory for governed private AI
Large enterprises can now build governed AI on fragmented data without moving it, as Acceldata targets regulated sectors with xFactory.
Tech Race Summit explores personalisation, AI and cybersecurity
AI and personalisation are reshaping Softswiss's product, engineering and security priorities as the group warns of higher cyber risk and tighter data demands.
Crux Analytics raises USD $2.2 million seed funding
The new capital will help the fintech expand beyond community banks as local lenders seek growth without adding headcount.
B2B sales teams prefer clean data over AI assistants
Accurate prospect data remains the priority for most sales staff, with three-quarters choosing it over an AI assistant as CRM records stay patchy.
Ayla launches Dealer Hub for connected device networks
Manufacturers can now monitor dealer-installed devices across sites, aiming to cut service delays and spot faults before customers complain.
Salesforce unveils Koa CRM reasoning model on NVIDIA
The model is already being piloted by customers as Salesforce pushes AI deeper into CRM workflows with fewer errors and more control.
SAP adds TabPFN-3.5 Plus to AI Core for business data
Customers could get faster forecasts and risk scores from messy business tables as SAP brings Prior Labs' model into AI Core.
