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Data Driven Stories - Page 2

American Stories

Data Driven stories

Amberd.ai wins Procon Analytics deal for AI BI shift
Data Analytics

Amberd.ai wins Procon Analytics deal for AI BI shift

Executives at Procon Analytics will get natural-language answers in seconds as Amberd.ai replaces slower dashboard reporting with an AI layer.

By Sofiah Nichole Salivio • 4 min read • Last month
VIOOH adds Orange Barrel Media & IKE screens to platform
Smart Cities

VIOOH adds Orange Barrel Media & IKE screens to platform

Advertisers gain access to 2,281 US digital out-of-home screens as VIOOH expands its programmatic reach across 27 cities.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 27th Mar 2026

Global Stories

Data Driven stories

Code and Theory launches AI creative tool with Adobe
DevOps

Code and Theory launches AI creative tool with Adobe

Financial services marketers can now test creative against synthetic AI personas before approval, reducing costly changes after campaigns go live.

By Catherine Knowles • 3 min read • Last month
Lemma launches AI platform for measurable outdoor ads
Marketing Technologies

Lemma launches AI platform for measurable outdoor ads

It aims to help advertisers prove outdoor campaigns drive sales and app installs, as marketers demand clearer attribution from digital out-of-home.

By Catherine Knowles • 4 min read • Last month
OpenX appoints new product chief as it expands curation
Marketing Technologies

OpenX appoints new product chief as it expands curation

The ad tech group is tightening oversight of partnerships and connected TV as curation becomes more central to programmatic buying.

By Sofiah Nichole Salivio • 4 min read • Last month
Bauer partners Experian on cross-platform audience data
Broadcasting

Bauer partners Experian on cross-platform audience data

Advertisers will gain a single audience framework across Bauer’s radio, audio and publishing brands, spanning 120 stations and 50 publications.

By Sean Mitchell • 3 min read • Last month
InMarket spotlights six brands for sales-driven campaigns
Marketing Technologies

InMarket spotlights six brands for sales-driven campaigns

Tighter ad budgets are pushing consumer brands to prove store sales, with Welch's and Olly each generating USD $1.5 million in incremental sales.

By Sofiah Nichole Salivio • 4 min read • Last month
Tax Systems launches AI Assistant for cross-border tax
Document Management

Tax Systems launches AI Assistant for cross-border tax

Multinational tax teams could save hours each week as a new tool combines internal data with trusted cross-border research across 220 jurisdictions.

By Karen Joy Bacudo • 4 min read • Last month
Black & White Engineering names new CTO & innovation chief
Hyperscale

Black & White Engineering names new CTO & innovation chief

The consultancy is reshaping its senior technical leadership to meet rising demand for data-led engineering across global data centre projects.

By Mark Tarre • 3 min read • Last month
Why email automation fails without clean and verified data
Customer Relationship Management

Why email automation fails without clean and verified data

Poor data quality can derail automated campaigns, driving bounces, weak targeting and misleading metrics despite higher engagement potential.

By Edmund Ng • 6 min read • Last month
Gain Theory says insight gap is cultural, not technical
Data Analytics

Gain Theory says insight gap is cultural, not technical

Marketers are missing out on growth as 54% of business-to-consumer decision-makers say their teams’ insights are not actionable.

By Sofiah Nichole Salivio • 3 min read • Last month
APAC cybercrime rises 12% as synthetic fraud surges
Gaming

APAC cybercrime rises 12% as synthetic fraud surges

Synthetic identity fraud is emerging as the fastest-growing threat, with more than one in 10 cases now involving false identities.

By Mark Tarre • 4 min read • Thu, 26th Mar 2026
Milestone turns video data into AI-driven intelligence
Software-as-a-Service

Milestone turns video data into AI-driven intelligence

Demand for real-time security insights is pushing airports and public spaces towards AI tools that can analyse hundreds of cameras at once.

By Anthony Caruana • 6 min read • Thu, 26th Mar 2026

Stories from Other Regions

Data Driven stories

HSS ProService appoints Sam Davies as Supply Chain Director
Data Analytics

HSS ProService appoints Sam Davies as Supply Chain Director

The hire marketplace is aiming to sharpen supplier oversight and customer service as it shifts towards a more data-led operating model.

By Sofiah Nichole Salivio • 3 min read • Last month
Vistar Media expands Singapore team with three hires
Recruitment

Vistar Media expands Singapore team with three hires

Rising demand for programmatic outdoor ads in Singapore has prompted the adtech firm to add three senior staff and deepen regional support.

By Mark Tarre • 4 min read • Last month
SharkNinja retail media drive lifts sales at Noel Leeming
Digital Signage

SharkNinja retail media drive lifts sales at Noel Leeming

Retail media helped SharkNinja lift unit sales by 12 per cent at Noel Leeming, with Facebook ad spend returning more than USD $15 per dollar.

By Mark Tarre • 3 min read • Last month
Buckaroo Capital brings merchant finance to Benelux
Fintech

Buckaroo Capital brings merchant finance to Benelux

Small firms in Belgium, the Netherlands and Luxembourg can now tap revenue-based working capital inside Buckaroo's payments portal.

By Karen Joy Bacudo • 3 min read • Thu, 26th Mar 2026