Digital commerce stories

Ulta Beauty rolls out Google-powered AI shopping across Search and Gemini, while building its own assistant for personalised browsing and checkout.

Ecommpay says Click to Pay is helping merchants win more completed online sales as guest checkout adoption rises and approval gaps widen.

Agentic commerce is forcing firms to rethink websites, as AI agents bypass ads and clicks for API-driven transactions.

Adobe expands Experience Manager with AI visibility tools as businesses race to control brand truth across chat services and AI-driven shopping.

Wayvia rolls out Shoppable Next Generation to link ad campaigns with confirmed retail sales and Meta purchase signals for brands.

Rithum rolls out SupplyExplorer as retailers face pressure to widen assortments and cut supplier sourcing delays.

Gr4vy unveils Agentic Development Kit to help merchants sell inside ChatGPT and other AI platforms without overhauling their payment systems.

Neato secures USD $25 million in growth funding to open new operations centres and push its second-party marketplace model into more sales channels.

Ecommpay urges eCommerce overhaul as fraud report says current controls miss social engineering, distort competition and leave merchants exposed.

Syndigo rolls out SynapseGo to let marketers and eCommerce teams trigger approved product data workflows by chat, aiming to cut manual effort.

NeuReality adds former Amazon and Maersk executive Rotem Hershko as adviser to sharpen NR-NEXUS enterprise strategy and AI production rollout.

American Express adds AI agent safeguards and purchase protection as it opens a developer kit for software-led buying.

AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.

G2A teams up with epay to broaden its marketplace with hundreds of gaming and entertainment gift cards as demand for prepaid digital spending grows.

Levanta buys Perch+ as it broadens creator and affiliate tools for Amazon sellers, adding hundreds of merchants and publishers to its platform.

Bazaarvoice unveils patent-pending API to help brands and retailers surface verified reviews in AI-led shopping and search results.

Rithum brings in former Realtor.com executive Mausam Bhatt to steer product strategy as it ramps up AI-led tools and automation across its platform.

Businesses warm to AI agents haggling over deals, but consumers remain wary of handing software full control of spending.

Linux Foundation takes control of Coinbase's x402 protocol as Amazon, Visa and Mastercard back open payments standard for AI-driven web transactions.

Ramp expands Visa tie-up as the payments giant becomes a customer, after 133% enterprise growth and a wider rollout across 50,000 users.