Distributors stories

Distributors stockpile more inventory as a Phocas report warns planning gaps and data limits are raising costs and operational complexity.

IT distributors are emerging as strategic cloud and AI power-brokers, driving subscription growth, hyperscaler ties and digital platforms.

RedCloud passes 100,000 users and deploys agentic AI across its trade platform after enabling over USD $6.91 billion in FMCG transactions.

ECI acquires Drypowder to embed AI-driven AR and digital payments into its ERP platforms for construction and building materials users.

GTIA unveils Innovate Awards to honour deployed AI solutions delivering measurable business impact, with winners earning USD $20,000 each.

Zero Networks shifts to a 100% channel-first model and revamps its Zero to Sixty programme to accelerate UK partner growth in cybersecurity.

Global distributors, steering USD $180 billion in tech sales, are recasting how cloud and AI reach customers via platforms and new partners.

monday.com expands its global partner drive with AI incentives, new reseller paths and an upgraded platform to boost channel-led growth.

Netmore launches its Pulse partner scheme to streamline global IoT roll-outs, unifying over 200 partners and prioritising LoRaWAN at scale.

eBPF report finds major cloud players cutting CPU, traffic costs and boosting security at scale, signalling a shift to kernel-level control.

CyberArk names PwC its 2025 Global Partner of the Year as partner-led deals surge and certification-driven identity security gains pace.

Flare reports 114% annual growth among MSSPs as providers consolidate threat intelligence tools to boost services without extra analyst strain.

Palo Alto overhauls NextWave to reward partners building AI-driven security platforms and services over traditional product sales volume.

1Password revamps its global partner programme to tap soaring demand for AI-era identity security and non-human access governance.

SolarWinds refreshes global partner programme with tiered incentives, richer marketing support, and new training and specialisation tracks.

SonicWall names 34 partners across Asia-Pacific and Japan in its 2026 awards, spotlighting regional growth and cybersecurity excellence.

Pure Storage launches an Ambassador partner tier and boosts services focus, aiming to deepen channel skills in AI, cyber resilience and cloud.

Pure Storage launches elite Ambassador tier and solution badges in EMEA, sharpening services-led partner focus on AI, cloud and cyber resilience.

Sage adds Copilot, AI agents and smarter automation to Sage X3, promising faster decisions for mid-sized finance and supply chain teams.

Luminance launches AI platform to capture contract memory and combat 'enterprise amnesia', promising 90% faster negotiations.