Economic downturn stories
Pivoting marketing strategy in the face of a recession
Last week
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cx
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martech
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partner programmes
Fractional Chief Marketing Officers say brands must ditch blanket discounting, sharpen value messages and tailor offers as households split into two wallets.
Business leaders keep betting on AI despite recession
This month
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data analytics
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digital transformation
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rpa
KPMG survey finds most executives will keep pouring money into artificial intelligence through a recession, with USD $186 million planned on average next year.
Entrepreneurs turn to AI for efficiency, not new markets
Last month
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robots
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manufacturing
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data analytics
Entrepreneurs increasingly see AI as a tool for efficiency and cost-cutting, not a springboard to new markets or sustainability goals.
AI budgets shielded as enterprises chase orchestration
Fri, 30th Jan 2026
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digital transformation
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hcm
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it automation
Enterprises ringfence AI spend as core infrastructure, racing from pilots to orchestrated, governed systems despite economic headwinds.
Women CFOs linked to 10% shareholder return rise, report finds
Thu, 28th Aug 2025
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digital transformation
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risk & compliance
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ai
Companies appointing women CFOs see a 10% boost in shareholder returns, linked to broader experience and strategic leadership, a new report reveals.
Equinix report explores Australian mining leaders' tech views amidst uncertainties
Tue, 28th Nov 2023
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hyperscale
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dc
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equinix
Equinix's latest report reveals Australian mining leaders maintain optimism amidst geopolitical and economic challenges, acknowledging technology's crucial role in industry adaptation.