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Forrester Research Stories - Page 2

American Stories

Forrester Research stories

Responsive tops USD $1 trillion in business opportunities
Digital Transformation

Responsive tops USD $1 trillion in business opportunities

More buyers are using AI to scrutinise vendors, as the software firm says faster responses now affect revenue and win rates.

By Mark Tarre • 4 min read • Fri, 15th May 2026
Address data is the retail superpower
Customer Relationship Management

Address data is the retail superpower

Cleaner address records can cut failed deliveries, trim costs and lift conversions as retailers chase faster, more reliable eCommerce fulfilment.

By Greg Brown • 5 min read • Wed, 13th May 2026

Global Stories

Forrester Research stories

Basware named Forrester AP invoice automation leader
Software-as-a-Service

Basware named Forrester AP invoice automation leader

The recognition underscores rising demand for invoice tools that can meet tighter e-invoicing rules, cut fraud risk and support AI oversight.

By Karen Joy Bacudo • 4 min read • Last month
CrowdStrike named Forrester XDR leader on AI strength
Cloud Security

CrowdStrike named Forrester XDR leader on AI strength

The accolade underscores CrowdStrike's push to tie AI, endpoint and identity tools into a single security platform as rivals race to widen coverage.

By Sean Mitchell • 3 min read • Last month
Tanium named a Leader in Forrester endpoint report
Digital Transformation

Tanium named a Leader in Forrester endpoint report

The recognition strengthens Tanium's pitch to enterprises seeking faster patching and broader visibility across complex endpoint estates as cyber risks rise.

By Sean Mitchell • 4 min read • Last month
Forrester finds agentic AI stuck in enterprise pilots
Digital Transformation

Forrester finds agentic AI stuck in enterprise pilots

Most enterprises are still failing to turn agentic AI trials into usable gains, as weak governance and orchestration keep deployments in pilot mode.

By Sean Mitchell • 3 min read • Last month
Tanium named Forrester leader in endpoint management
Endpoint Protection

Tanium named Forrester leader in endpoint management

Large enterprises under pressure to speed up patching and visibility now have a stronger shortlist option after Forrester ranked Tanium a leader.

By Mark Tarre • 4 min read • Last month
Forrester says commerce media can fix retail media flaws
Customer Data Platforms

Forrester says commerce media can fix retail media flaws

Advertisers are struggling to measure returns across retail media networks, prompting Forrester to back commerce media as a broader alternative.

By Mark Tarre • 4 min read • Last month
Newgen named notable vendor in Forrester low-code report
Digital Transformation

Newgen named notable vendor in Forrester low-code report

The listing signals Newgen's push into governed AI development tools as buyers increasingly judge low-code platforms on orchestration, not speed alone.

By Sean Mitchell • 4 min read • Last month
Tanium named ISG leader in digital employee experience
Digital Transformation

Tanium named ISG leader in digital employee experience

Demand for automated workplace support is rising as ISG put Tanium among the top digital employee experience vendors in its 2025 study.

By Sean Mitchell • 4 min read • Last month
North America leads finance teams in AI workflow use
Data Protection

North America leads finance teams in AI workflow use

Scattered data and stricter rules are slowing rivals, while 37% of North American finance teams already use AI in multi-step workflows.

By Karen Joy Bacudo • 4 min read • Last month
Parloa tops USD $50 million ARR after Series D boost
Customer Relationship Management

Parloa tops USD $50 million ARR after Series D boost

Enterprise adoption is moving from pilots to production, helping Parloa lift net revenue retention to 150% and pass USD $50 million ARR.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Claroty launches Claire AI agent for cyber-physical systems
Digital Transformation

Claroty launches Claire AI agent for cyber-physical systems

Infrastructure operators face rising cyber risk as Claroty rolls out Claire, an AI agent that maps assets and flags compliance gaps.

By Mark Tarre • 4 min read • Fri, 29th May 2026
UiPath named Leader in Forrester document mining wave
Digital Transformation

UiPath named Leader in Forrester document mining wave

Forrester's praise could strengthen UiPath's pitch to firms seeking a single platform for document-heavy workflows, governance and AI agents.

By Sean Mitchell • 4 min read • Wed, 27th May 2026
AI to wipe out 49% of customer service jobs by 2030
Data Analytics

AI to wipe out 49% of customer service jobs by 2030

Routine call-handling jobs face the sharpest risk as AI agents take over most customer queries, forcing firms to retrain staff quickly by 2030.

By Sean Mitchell • 3 min read • Wed, 20th May 2026
SAP-backed study says data readiness boosts transformation
Data Analytics

SAP-backed study says data readiness boosts transformation

Better managed data can lift returns on big transformation programmes, with a Forrester study finding major efficiency gains and lower costs.

By Joseph Gabriel Lagonsin • 3 min read • Mon, 18th May 2026
Forrester warns GenAI strains resources despite gains
Data centers

Forrester warns GenAI strains resources despite gains

Rising power and water demand from AI data centres could wipe out some sustainability gains unless firms demand stricter vendor transparency.

By Sean Mitchell • 3 min read • Thu, 14th May 2026
Milestone XProtect study finds 133% ROI over three years
Data Analytics

Milestone XProtect study finds 133% ROI over three years

Milestone study finds XProtect users achieved a 133% ROI over three years, with security investigations up to 60% faster.

By Sean Mitchell • 3 min read • Mon, 11th May 2026