CFOtech US - Technology news for CFOs & financial decision-makers
United States

HubSpot Stories

American Stories

HubSpot stories

Global Stories

HubSpot stories

HubSpot launches AI tools to tackle search decline
Customer Relationship Management

HubSpot launches AI tools to tackle search decline

Organic traffic is falling for customers, prompting new tools that help marketers track brands across answer engines and AI assistants.

By Sofiah Nichole Salivio • 4 min read • Last month
Auctor raises USD $20 million for software implementation
DevOps

Auctor raises USD $20 million for software implementation

The funding gives the New York-based startup backing to tackle costly enterprise software roll-outs that often run late and over budget.

By Sean Mitchell • 5 min read • Last month
Flip appoints Amy McDonnell and Lee Nadler to C-suite roles
Digital Transformation

Flip appoints Amy McDonnell and Lee Nadler to C-suite roles

The voice AI company is scaling after fresh funding, as new executives aim to deepen ties with enterprise clients across retail and healthcare.

By Mark Tarre • 4 min read • Last month
Zapier & Rillet launch finance workflow integration
Customer Relationship Management

Zapier & Rillet launch finance workflow integration

Finance teams can now cut manual close and approval work as Rillet links its ERP to more than 8,000 apps on Zapier.

By Catherine Knowles • 3 min read • Thu, 26th Mar 2026
Bonfy unveils ACS 2.0 to secure data for AI agents
Data Protection

Bonfy unveils ACS 2.0 to secure data for AI agents

Bonfy launches ACS 2.0, a cross-channel data security platform to monitor and control how AI agents access, process and share content.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 20th Mar 2026
The pros and cons of AI in content generation: all you need to know
Digital Transformation

The pros and cons of AI in content generation: all you need to know

AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.

By Haekal Aditya • 5 min read • Thu, 19th Mar 2026
Multiply raises USD $9.5m for self-learning B2B ads
Customer Relationship Management

Multiply raises USD $9.5m for self-learning B2B ads

San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Mar 2026
Datarails unveils FinanceOS to power AI-driven finance
Marketing Technologies

Datarails unveils FinanceOS to power AI-driven finance

Datarails launches FinanceOS, a unified data layer and MCP link to AI tools, promising governed, real-time finance workflows at scale.

By Karen Joy Bacudo • 4 min read • Thu, 12th Mar 2026
G2's 2026 Best Software Awards reveal major market shifts
Customer Relationship Management

G2's 2026 Best Software Awards reveal major market shifts

G2's 2026 Best Software Awards show buyer loyalties shifting fast, with 47% new top products and a major shake-up in global rankings.

By Kaleah Salmon • 4 min read • Fri, 20th Feb 2026
UiPath secures five spots in G2 2026 Best Software Awards
DevOps

UiPath secures five spots in G2 2026 Best Software Awards

UiPath lands five places in G2's 2026 Best Software Awards, spanning AI, development, IT management and global seller categories.

By Sean Mitchell • 4 min read • Thu, 19th Feb 2026
Aurasell unveils AI-native GTM OS overlay for CRMs
Customer Relationship Management

Aurasell unveils AI-native GTM OS overlay for CRMs

Aurasell launches GTM OS, an AI-native overlay that automates go-to-market workflows across existing CRMs without risky system replacement.

By Sofiah Nichole Salivio • 4 min read • Sat, 14th Feb 2026

Stories from Other Regions

HubSpot stories

UK SMEs could save £10,000 by ditching software tools
Software-as-a-Service

UK SMEs could save £10,000 by ditching software tools

Unused subscriptions are leaving UK SMEs exposed to rising SaaS bills, with some firms able to trim GBP £10,000 a year.

By Mark Tarre • 4 min read • Last month
Marketing investment in B2B tech - Southeast Asia must do better
Software-as-a-Service

Marketing investment in B2B tech - Southeast Asia must do better

Southeast Asia’s B2B tech firms risk weaker long-term growth as most budgets still favour short-term lead capture over brand building.

By Patrick Keenan • 4 min read • Last month
MSPs see voice as part of wider IT offer, Gamma says
Customer Relationship Management

MSPs see voice as part of wider IT offer, Gamma says

As larger vendors bundle communications with cloud and security, smaller voice specialists face tougher competition and higher support risk.

By Mark Tarre • 4 min read • Last month
Platforms, sovereignty and global growth at Cavell Summit Europe
Unified Communications

Platforms, sovereignty and global growth at Cavell Summit Europe

Platform-led buying is squeezing telcos, forcing providers to adapt to sovereignty rules and global licensing hurdles to keep growth on track.

By Mike Mills • 4 min read • Last month
UK SMEs could waste GBP £10,000 on unused software
Software-as-a-Service

UK SMEs could waste GBP £10,000 on unused software

Unused subscriptions may be draining UK SME budgets by as much as GBP £10,000 a year as software sprawl and price rises bite.

By Kaleah Salmon • 4 min read • Last month
LearnUpon boosts APAC growth with AI course platform
Software-as-a-Service

LearnUpon boosts APAC growth with AI course platform

LearnUpon ramps up APAC push with new Sydney HQ and Create+ AI course authoring, targeting faster, scalable learning for regional clients.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 17th Mar 2026