HubSpot stories
Access controls are tightening as Airbyte lets AI agents update HubSpot records and limits each team to its own workspace.
Go-to-market teams can now surface buyer signals inside chatbots, CRMs and analytics software, making outreach more targeted and timely.
Rising AI failure rates are pushing enterprises to demand better visibility across hybrid cloud systems as Virtana expands its observability push.
Enterprises can now build governed multi-agent AI systems in days rather than months, with the first release hosted on Microsoft Azure.
As B2B software firms lift partnership spend, a Melbourne summit aims to fill a regional gap and draw up to 200 attendees.
Search on WordPress sites could get sharper results as WP Engine widens its semantic tool beyond hosting customers, aiming to lift conversions.
Enterprises will be able to move more sales, marketing and database data into BigQuery as Google adds connectors for SQL Server and Shopify.
Theorem's new survey finds friction remains the biggest barrier in enterprise pre-sales, despite widespread automation adoption.
Enterprise users can now query workforce data alongside sales and finance systems, as the connector is read-only and uses existing permissions.
The expansion gives IT teams central control over AI agent permissions, reducing risky static keys and easing reviews as workplace use widens.
Agents can now keep multilingual support calls on the line without an interpreter, as 8x8 rolls out real-time voice translation across 13 languages.
Non-developers are driving Codex growth, prompting OpenAI to add business plugins and a preview for shareable internal sites.
The update broadens Codex beyond coding, as non-developers use it faster than engineers for reports, dashboards and client materials.
Enterprises may be able to deploy governed multi-agent AI systems in days, as Kore.ai ties its Artemis platform to Microsoft Azure.
Smaller firms could gain a route into AI as the free course tackles training gaps, with 73% saying they lack the tools to adopt it.
MSPs will gain a single platform for cloud threat detection as the deal widens WatchGuard's reach into identity and SaaS security.
Fragmented banking, payments and accounting data is slowing reporting and weakening AI answers for businesses trying to act in real time.
Tech marketers are under pressure to prove events drive pipeline, as leaders now expect a clearer link to revenue than simple attendance counts.
Australian businesses may struggle to keep up as Asana expands AI across workflows, with only 14% having scaled it organisation-wide.
The deal gives the US-backed group a foothold in Australia and adds more than 55 specialists to its portfolio of ERP services.