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Market research stories
Distributors emerge as digital force in cloud & AI
Last week
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data analytics
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digital transformation
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hyperscale
IT distributors are emerging as strategic cloud and AI power-brokers, driving subscription growth, hyperscaler ties and digital platforms.
International Women's Day - women, confidence, and the credit gap
Last week
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fintech
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cx
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martech
Ahead of International Women's Day, new research exposes how shattered confidence, bias and complexity fuel a stubborn credit gap for women.
Start training for a job that doesn't exist yet
Last week
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data analytics
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data science
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management
On International Women's Day, a data leader urges young women to train for unseen careers, valuing curiosity and pivots over rigid plans.
US small firms turn to AI tools to cut operating costs
Last week
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crm
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data analytics
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digital transformation
US small firms are leaning on AI to slash admin costs and free staff for higher-value work, avoiding deeper headcount cuts for now.
AI & hyperscale to more than double data centre spend
Last week
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firewalls
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network infrastructure
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hybrid cloud
AI and hyperscale build-outs will propel data centre networking spend from USD $55.64 billion in 2025 to USD $139.08 billion by 2031.
AI now default tool in fraud & AML, says SEON report
Last month
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gaming
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data protection
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digital transformation
AI has become the default weapon against fraud and AML, but SEON warns fragmented systems mean higher spend and rising operational strain.
Anthropic boosts Claude Cowork with new plugins, admin tools
Last month
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saas
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devops
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digital transformation
Anthropic upgrades Claude Cowork with private plugin marketplaces, richer admin controls and Office-linked workflows for enterprise teams.
Ricoh again named Leader in IDC high-speed inkjet study
Last month
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digital transformation
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cx
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martech
Ricoh has secured Leader status for the third time in IDC's global high-speed inkjet MarketScape, citing innovation, service and reliability.
GenAI drives USD $4.96 trillion global IT spend by 2026
Last month
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datacentre infrastructure
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digital transformation
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hyperscale
Generative AI surge set to push global enterprise IT spend to USD $4.96tr by 2026, as services and cloud outpace hardware and comms.
Marketers lag on AI tools amid data & trust concerns
Last month
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data protection
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digital transformation
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martech
Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.
Fleet electrification shifts from compliance to costs
Last month
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cartech
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partner programmes
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supply chain
Fleet electrification is shifting from green compliance to cost-cutting strategy, EO Charging survey finds, despite policy and energy uncertainty.
Many doubt under-16 social media bans cut online harm
Last month
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social media
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digital literacy
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online safety
New research finds most people doubt under-16 social media bans will curb online harm, expecting teens to bypass rules and limits.
Cybersecurity as a Service market to hit USD $83.96bn
Last month
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firewalls
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data protection
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ransomware
Cybersecurity as a Service market forecast to soar from USD $17.60bn in 2024 to USD $83.96bn by 2034, driven by threats and skills gaps.
Explainer: AI and consulting debate history and impact
Last month
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data protection
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data analytics
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digital transformation
Industry voices are divided on whether AI will diminish consulting roles or augment them by shifting the nature of the work.
AI to transform qualitative research into measurable data
Last month
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data analytics
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cx
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martech
Mercury Analytics says AI will turn open-ended feedback into measurable insight by 2026, reshaping how organisations use qualitative data.
SMEs step up AI adoption as US pulls ahead of the UK
Thu, 29th Jan 2026
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digital transformation
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ai
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hybrid & remote work
SMEs prioritise AI and face-to-face meetings, but US firms outpace UK peers on dedicated staff and appetite for external AI advice.
IT providers expect wage inflation to ease by 2026
Thu, 29th Jan 2026
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hcm
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partner programmes
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it services
Wage inflation at IT solution providers is forecast to cool to historic norms by 2026, boosting margins despite stark regional differences.
Public safety LTE & 5G spend to top USD $6.3 billion
Wed, 28th Jan 2026
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uc
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smart cities
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digital entertainment
Global public safety LTE and 5G spending will climb from USD $5bn in 2025 to over USD $6.3bn annually by 2028, SNS Telecom & IT says.
AI drives product discovery but reviews still seal buys
Sat, 24th Jan 2026
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cx
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martech
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commerce systems
Shoppers turn to AI to find products, but 92% still demand reviews and real customer photos before finally clicking to buy.
GWI unveils Agent Spark to power AI with real audience data
Fri, 23rd Jan 2026
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data protection
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data analytics
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genai
GWI launches Agent Spark, plugging its first-party audience data into ChatGPT, Claude and Copilot to ground AI marketing insight in reality.