Marketing stories
team.blue rolls out AI tools across its business brands
Yesterday
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saas
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data protection
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data analytics
team.blue widens AI push with new tools for booking, compliance, website creation and data analysis across four brands.
AI referrals convert nearly three times better than search
Yesterday
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martech
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commerce systems
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genai
Lebesgue data from 35,000 eCommerce brands suggests AI-driven visits arrive with stronger purchase intent than standard search traffic.
Format-3 wins Webby Award for The Pendragon Cycle site
Yesterday
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cx
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martech
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marketing
London studio Format-3 lands a Webby Award for an immersive Television, Film and Streaming site for The Pendragon Cycle.
Markable launches free AI tools to widen creator access
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martech
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rpa
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cdp
Markable widens access as it opens Smart Deep Links, AutoDM and AI Product Collage to all creators in free push to boost affiliate sales.
Markable launches free creator tier as social commerce grows
Last week
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cx
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martech
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rpa
Markable opens free creator tier and adds AI shopping tools as it targets a fast-growing social commerce market.
Mars expands Google Cloud AI tie-up with Gemini Enterprise
Last week
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manufacturing
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digital transformation
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rpa
Mars broadens Google Cloud tie-up, making Gemini Enterprise the core AI layer for employees as it pushes unified search, custom agents and faster workflows.
WPP integrates Google Earth AI into marketing platform
Last week
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data protection
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data analytics
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cx
WPP expands Google partnership with Earth AI to sharpen local ad planning using weather, traffic and neighbourhood data across its marketing platform.
Cognitiv chief executive named EY New York finalist
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data analytics
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martech
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ai
Cognitiv chief executive Jeremy Fain lands EY New York finalist spot as ContextGPT revenue jumps 388% and AudienceGPT gains traction.
Adobe says AI retail traffic surges as readability lags
Last week
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data analytics
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digital transformation
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cx
Adobe data shows AI-sourced visits to U.S. retail sites soared 393% in Q1 2026, while product pages lag on machine readability.
Explainer: How Adobe is building agentic marketing
Last week
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hyperscale
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cx
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martech
Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.
Duda study says AI-crawled sites win more local traffic
Last week
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saas
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digital transformation
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martech
Duda says local firms with AI-crawled websites are seeing a surge in customer actions, as structured content boosts visibility in answer engines.
Digital Envoy launches LocID Graph to update identity graphs
Last week
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crm
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data protection
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martech
Digital Envoy unveils LocID Graph to help advertisers keep household records aligned as IP addresses shift, with tests under way in the US, UK and Europe.
Cognizant launches Gemini Enterprise practice with Google
Last week
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uc
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devops
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digital transformation
Cognizant deepens Google Cloud tie-up with embedded engineers, new Marketplace offers and a North American telecoms AI win.
SAP & Google Cloud launch multi-agent marketing AI
Last week
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data analytics
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cx
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martech
SAP and Google Cloud extend partnership with multi-agent AI to let marketers run campaigns across connected platforms using shared customer data.
Google Cloud study says 52% of firms use AI agents
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digital transformation
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cx
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martech
Google Cloud study finds 52% of executives have deployed AI agents, with early adopters reporting stronger returns and wider business use.
Agentic era and the UI transition
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digital transformation
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hyperscale
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fintech
Agentic commerce is forcing firms to rethink websites, as AI agents bypass ads and clicks for API-driven transactions.
Code and Theory launches AI creative tool with Adobe
Last week
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devops
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cx
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martech
Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.
SAP & Google Cloud expand AI partnership for marketers
Last week
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cx
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martech
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partner programmes
SAP and Google Cloud widen AI partnership to give marketers agent-driven campaign tools linking customer data, activation and optimisation.
Adobe unveils seven AI marketing workflow prototypes
Last week
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devops
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data analytics
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cx
Adobe's Summit Sneaks session spotlights seven experimental AI tools aimed at speeding up personalisation, testing and campaign production.
Adobe launches CX Enterprise for AI marketing workflows
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digital transformation
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hyperscale
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cx
Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.