Marketing stories - Page 11

AI is transforming search, urging companies to optimise content for AI alongside SEO to capture growing referral traffic from generative AI tools like ChatGPT.

Consilium Software launches UniCampaign Version 15, featuring AI-powered automation and enhanced compliance for smarter, multi-channel enterprise outreach.

AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.

Denodo, dubbed 'One to Watch', enhances AI-driven marketing with a unified data platform integrated in Snowflake's AI Data Cloud for real-time insights.

Metadata.io launches AI-powered MetadataONE platform for rapid digital marketing and announces sponsorship with F1 Academy driver Nicole Havrda.

Retail brands will send a record 3.9 billion messages in the 2025 shopping season, up 15%, as AI and richer digital channels boost customer engagement.

Online retailers see a Black Friday traffic and sales surge, but only 22.6% of new customers return within a year, highlighting loyalty challenges.

New research reveals retail leads commerce media maturity, with 22% at advanced stages, while automotive lags, highlighting vast sector disparities worldwide.

Conductor's new report reveals AI tools like ChatGPT are reshaping digital brand visibility, with AI-driven search now influencing discovery across key sectors.

Melbourne-based GapMaps has launched a Local Area Marketing service using real-world data to help local businesses precisely target customers and cut digital ad waste.

monday.com leads the 2025 Gartner Magic Quadrant for Collaborative Work Management, topping both vision and execution for the first time.

Indian festive campaigns face digital clutter; brands must blend cultural relevance, creativity and technology to truly connect and stand out this season.

NiCE has appointed Arun Chandra as COO to lead its AI-first Global Customer Operations, leveraging his experience from Disney and Meta.

CFOs should focus on integrating AI into finance workflows rather than pilots, as this drives measurable ROI and operational efficiency in budgeting and payments.

The Brief launches The Agency Package, an AI toolkit enabling agencies to boost content output up to tenfold, cutting production time and costs.

Progress Software launches Agentic RAG for Sitefinity, an AI tool enabling real-time, personalised web content tailored to user prompts and queries.

Amazon Marketing Cloud now offers detailed insights on customer lifetime value, helping brands target new buyers and optimise ad spend beyond just short-term returns.

Storyblok partners with OtterlyAI to help brands enhance visibility on AI-driven search engines amid shifting consumer search habits.

Pulse Advertising names Maximillian Adagio as Senior Director, Growth to expand its US client base in a rapidly evolving digital marketing landscape.

Meet The People and KD Global USA have teamed up to simplify market entry for European SMEs into the US and Canada with a unified service platform.