Millennials stories
Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.
Many firms are preparing to let software bargain and buy for them, even as consumers remain wary of giving AI free rein over spending.
Delivery details are now as decisive as product recommendations, with 61% of shoppers saying they can make or break an AI-led purchase.
North American banks can now let cardholders manage recurring charges in-app, as rising subscription use fuels demand for clearer controls.
More companies are staying silent on social issues as US polarisation pushes PR teams towards defensive, selective messaging.
Venmo now lets users send USD $ transfers directly to PayPal accounts in 90 markets, creating a global person-to-person payments link.
Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.
Middle-income households in Singapore are increasingly using cryptocurrency to diversify portfolios and buffer rising costs, a new survey shows.
Almost nine in 10 New Zealanders worry about online identity theft as Experian says fraud losses and AI scams are climbing.
Fraud is eroding trust in digital services, with 56% of Australians saying they have already suffered online scams or identity theft.
A UK survey suggests connectivity now outranks heating for many households, with 32% willing to go cold for a week to stay online.
Among 18- to 34-year-olds, more than half of Australians have tried wellness tech as red light and blue light devices gain traction.
Most UK staff are losing 6.5 minutes a meeting to hybrid tech faults, as employers spend more on AI and office kit.
Profitability in FY2025 caps a decade of expansion for the insurer, as adviser-led sales and wealth products helped drive growth in Singapore.
Weaker loyalty and lower confidence are pushing most shoppers to compare prices across stores, with 67% splitting purchases to find value.
Shoppers can save almost AUD $500 on red light and infrared devices as demand for at-home wellness tech grows in Australia.
A survey of 2,000 UK consumers found convenience can lift spend, with younger shoppers most willing to pay for smoother retail journeys.
Carsales launches a ChatGPT app to let Australians find car listings through conversational AI searches, boosting visibility for sellers.
Sluggish UK retail websites are prompting shoppers to abandon baskets, risking an estimated GBP £38 billion in lost eCommerce sales this year.
Irish workers race ahead of their employers on generative AI, as staff adopt free tools faster than firms can set policies and pay for them.
