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Australians embrace AI & flexible payments for online sales
Buy Now Pay Later

Australians embrace AI & flexible payments for online sales

Seventy percent of Australians plan to shop online this holiday season, with AI tools and Buy Now, Pay Later options driving a digital surge in sales.

By Sean Mitchell • 3 min read • Tue, 25th Nov 2025
Australian retailers warned on AI search as duplication soars
Customer Experience

Australian retailers warned on AI search as duplication soars

Analysis shows 85% of Australian online retailers' product pages underperform in search, with 49% product description duplication hindering AI-driven discovery.

By Shannon Williams • 4 min read • Thu, 20th Nov 2025
Hidden API in Comet AI browser exposes users to device takeovers
Malware

Hidden API in Comet AI browser exposes users to device takeovers

A hidden API in the Comet AI browser can let extensions execute commands and seize control of users' devices, raising serious security concerns.

By Sean Mitchell • 3 min read • Thu, 20th Nov 2025
Storyblok & OtterlyAI partner to boost AI search visibility
Marketing Technologies

Storyblok & OtterlyAI partner to boost AI search visibility

Storyblok partners with OtterlyAI to help brands enhance visibility on AI-driven search engines amid shifting consumer search habits.

By Catherine Knowles • 3 min read • Tue, 18th Nov 2025
Brandi AI unveils platform to boost brand presence in AI results
Marketing Technologies

Brandi AI unveils platform to boost brand presence in AI results

Brandi AI has launched a platform to help brands enhance visibility in AI-generated answers, reshaping digital marketing for the AI-driven buyer journey.

By Sean Mitchell • 3 min read • Wed, 8th Oct 2025
Perplexity launches Comet browser for public download
Marketing Technologies

Perplexity launches Comet browser for public download

Perplexity has launched its Comet browser publicly, offering AI-powered assistance in a format aiming to reshape how users explore the internet.

By Jake MacAndrew • 3 min read • Tue, 7th Oct 2025
GenAI drives marketing ROI as 85% of teams expand adoption
Data Analytics

GenAI drives marketing ROI as 85% of teams expand adoption

Over 80% of marketing teams worldwide now use generative AI, with 85% in EMEA reporting strong ROI and expanded adoption planned for 2026.

By Shannon Williams • 3 min read • Wed, 1st Oct 2025
1Password partners with Perplexity on Comet AI browser
Data Protection

1Password partners with Perplexity on Comet AI browser

1Password teams up with Perplexity to offer secure credential management for the AI-powered Comet browser, enhancing privacy and access control.

By Jake MacAndrew • 3 min read • Fri, 19th Sep 2025
Samsung unveils AI Home vision with new appliances & features
Smart Home

Samsung unveils AI Home vision with new appliances & features

Samsung unveils AI Home vision with smart appliances and features aiming to make daily life more convenient, efficient, and secure across Europe and beyond.

By Melvin Hipolito • 4 min read • Wed, 17th Sep 2025
Samsung unveils Vision AI Companion for smarter TV experiences
Marketing Technologies

Samsung unveils Vision AI Companion for smarter TV experiences

Samsung launches Vision AI Companion on select 2025 Smart TVs, enhancing interaction with generative AI for personalised, smarter home entertainment.

By Melvin Hipolito • 3 min read • Wed, 17th Sep 2025
Gen Z & Millennials turn to AI for shopping advice over search
Marketing Technologies

Gen Z & Millennials turn to AI for shopping advice over search

A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.

By Shannon Williams • 4 min read • Wed, 17th Sep 2025
Why our business is going AI-in-the-loop instead of human-in-the-loop
DevOps

Why our business is going AI-in-the-loop instead of human-in-the-loop

Alexander PR adopts AI-in-the-loop approach, placing AI within human-led workflows to boost accuracy and creativity while maintaining quality control.

By Dwayne Alexander • 5 min read • Mon, 1st Sep 2025
Nearly half of Australians use AI assistants for online shopping
Marketing Technologies

Nearly half of Australians use AI assistants for online shopping

Nearly half of Australians use AI assistants for online shopping, with 78% expecting such tools to become mainstream within a year, says PayPal research.

By Sean Mitchell • 4 min read • Wed, 20th Aug 2025
AI bots drive 80% of bot traffic, straining web resources
Large Language Models

AI bots drive 80% of bot traffic, straining web resources

AI crawlers now account for 80% of bot traffic, with Meta leading, placing huge strain on web resources and raising concerns over data bias and security risks.

By Sean Mitchell • 3 min read • Wed, 20th Aug 2025

Stories from Other Regions

Perplexity stories

Optidan Core launches to Solve the Retail Product Data Crisis
Customer Experience

Optidan Core launches to Solve the Retail Product Data Crisis

Optidan Core launches to tackle the retail product data crisis by providing structured, AI-ready content for better search visibility and customer trust.

By JP Tucker • 5 min read • Tue, 18th Nov 2025
Frasers Group leads in agentic commerce with commercetools deal
Digital Transformation

Frasers Group leads in agentic commerce with commercetools deal

Frasers Group partners exclusively with commercetools to pioneer AI-driven agentic commerce in Europe across Sports Direct, FLANNELS and FRASERS retail brands.

By Kaleah Salmon • 4 min read • Fri, 24th Oct 2025
PayPal offers Comet browser early access trial valued at USD $200 in AU
Artificial Intelligence

PayPal offers Comet browser early access trial valued at USD $200 in AU

PayPal offers Australian customers early access to Perplexity's AI-powered Comet browser, including a 12-month USD $200 trial of Perplexity Pro.

By Jed Nykolle Harme • 3 min read • Fri, 5th Sep 2025