CFOtech US - Technology news for CFOs & financial decision-makers

Perplexity stories - Page 2

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GenAI drives marketing ROI as 85% of teams expand adoption

Wed, 1st Oct 2025
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data analytics
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cx
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martech
Over 80% of marketing teams worldwide now use generative AI, with 85% in EMEA reporting strong ROI and expanded adoption planned for 2026.
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1Password partners with Perplexity on Comet AI browser

Fri, 19th Sep 2025
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data protection
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encryption
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physical security
1Password teams up with Perplexity to offer secure credential management for the AI-powered Comet browser, enhancing privacy and access control.
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Samsung unveils AI Home vision with new appliances & features

Wed, 17th Sep 2025
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smart home
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ai
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microsoft
Samsung unveils AI Home vision with smart appliances and features aiming to make daily life more convenient, efficient, and secure across Europe and beyond.
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Samsung unveils Vision AI Companion for smarter TV experiences

Wed, 17th Sep 2025
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martech
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smart home
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personalisation
Samsung launches Vision AI Companion on select 2025 Smart TVs, enhancing interaction with generative AI for personalised, smarter home entertainment.
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Gen Z & Millennials turn to AI for shopping advice over search

Wed, 17th Sep 2025
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martech
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llms
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ai
A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.
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AI bots drive 80% of bot traffic, straining web resources

Wed, 20th Aug 2025
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llms
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google
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ict sector
AI crawlers now account for 80% of bot traffic, with Meta leading, placing huge strain on web resources and raising concerns over data bias and security risks.
Person using laptop with shopping bags suitcase credit card digital icons

AI-driven referrals transform shopping, travel & banking online

Tue, 19th Aug 2025
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martech
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commerce systems
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genai
AI-driven referrals to US retail, travel, and banking sites have surged over tenfold since July 2024, reshaping online shopping and boosting engagement.
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Riskified & HUMAN join forces to tackle AI-driven eCommerce risks

Fri, 15th Aug 2025
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risk & compliance
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llms
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cybersecurity
Riskified and HUMAN Security partner to help merchants manage rising risks and opportunities from AI-driven eCommerce shopping agents.
Worried businessperson desk digital clouds shadowy unauthorized ai apps

Shadow AI surge heightens enterprise security risks, study finds

Wed, 6th Aug 2025
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dlp
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risk & compliance
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genai
Enterprise use of generative AI platforms has surged 50%, with shadow AI posing rising data security risks as unsanctioned apps operate beyond IT control.
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Sensitive data exposure rises with employee use of GenAI tools

Sat, 2nd Aug 2025
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martech
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breach prevention
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ai security
A quarter of files and 4.37% of prompts shared with GenAI tools contained sensitive data, raising security risks as employees use more AI applications.
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Optimizely unveils CMS features to boost AI search visibility

Wed, 30th Jul 2025
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ecm
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martech
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genai
Optimizely launches new CMS features to boost AI search visibility, helping businesses adapt content for the rise of generative engine optimisation and AI-driven search.
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Fire on the Hill unveils GEO service to boost AI brand visibility

Tue, 29th Jul 2025
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digital transformation
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martech
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genai
Fire on the Hill launches GEO service to help brands shape and track their presence in AI-generated search results, boosting visibility and trust.
Shield symbol over computer screen digital connections monitoring protection online fraud scams

Tracer unveils AI tool to shield brands from ChatGPT fraud

Thu, 3rd Jul 2025
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martech
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advanced persistent threat protection
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genai
Tracer AI launches Tracer Protect for ChatGPT, an AI tool to monitor and combat brand fraud and scams exploiting ChatGPT chatbot responses.
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Skymel launches ARIA to unite major AI models in one platform

Wed, 4th Jun 2025
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ai
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agentic ai
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ai models
Skymel unveils ARIA, an AI assistant uniting ChatGPT, Claude, Gemini and Perplexity into one seamless platform for unified, accurate user answers.
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Cequence enhances platform to protect agentic AI interactions

Fri, 2nd May 2025
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data protection
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ai security
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llms
Cequence Security updates its UAP platform to secure agentic AI interactions, preventing unauthorised data access and enhancing control over AI-driven APIs.
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One in fourteen workers use China-based AI apps, study shows

Fri, 18th Apr 2025
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data protection
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cloud security
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martech
Employees use an average of 254 AI apps at work, with 7% trying China-based platforms, raising serious data security concerns, Harmonic Security finds.
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NVIDIA introduces Dynamo to optimise AI reasoning models

Wed, 19th Mar 2025
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hpc
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ai
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nvidia
NVIDIA has unveiled Dynamo, an open-source tool aimed at enhancing AI reasoning model efficiency, optimising GPU resources and reducing operational costs.
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The rise of GTM Engineers: Why every marketing agency needs AI sales expertise

Tue, 11th Mar 2025
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martech
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ai
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marketing
Marketing agencies in Asia are finding a competitive advantage in hiring GTM Engineers skilled in AI, transforming client outreach through hyper-personalised strategies.