The Ultimate Guide to Personalisation
A curated American edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
American Personalisation News
Regional stories with direct local relevance
Loyalty schemes shape repeat buying, study finds
US shoppers are making loyalty programmes part of weekly spending, with 91% saying they influence whether they buy again.
Decile's Luma turns analytics into audiences in minutes
Ecommerce teams can now turn natural-language queries into campaign-ready customer segments in minutes, cutting delays between analysis and activation.
Address data is the retail superpower
Cleaner address records can cut failed deliveries, trim costs and lift conversions as retailers chase faster, more reliable eCommerce fulfilment.
Ulta Beauty adds Google AI shopping tools for customers
Shoppers can now buy eligible beauty products in Google’s AI tools, as Ulta pushes discovery and checkout into conversational search.
Macy's launches AI shopping assistant on website & app
Shoppers can now get tailored product advice online as the retailer’s new tool expands from beta to all users after brisk testing.
LendingClub to rebrand as Happen Bank in summer 2026
The change is intended to reassure five million members that products and account terms stay unchanged during the summer 2026 transition.
Analyst Insights
Research and market analysis connected to Personalisation
Infobip study finds CX investment gap in global brands
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Optimizely named Gartner leader for ninth year running
Constructor posts surge on AI retail search momentum
Featured News
Exclusive: Rover's Phil Katz on trust signals in pet care
Rover says data, trust systems and AI tools are reshaping pet care marketplaces as owners seek more personalised services.
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.
Google sees retail success with agentic commerce push
Retailers are using Google’s new AI suite to speed up shopping and support, with Bunnings already live and UCP adoption starting to grow.
Rise of AI Agents introduces new infosec risk: Okta
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
Elastic says AI search & context now decide customer loyalty
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
Reviews
Expert Columns
Data matching explained: The key to clean, connected data
Address data is the retail superpower
Data enrichment: Turning raw data into real intelligence
Data quality powers KYB: Mitigating risk and fighting fraud in real-time
Why email automation fails without clean and verified data
AI can inspire travel, but it still can't book it. That's about to change
5 mobile-first strategies to ensure contact data quality
The zero-click future: How to optimize your email strategy for AI
The pros and cons of AI in content generation: all you need to know
Trust as a measurable asset for CMOs in the age of AI
Interviews
Interviews and video coverage from the networkRecent Personalisation News
Adobe says AI retail traffic surges as readability lags
Shoppers using AI tools are increasingly valuable to retailers, even as Adobe finds product pages still lag in machine readability.
Citi launches AI wealth assistant Citi Sky with Google
The rollout puts generative AI in front of Citigold clients as banks race to show it can aid investors without sidelining advisers.
Plaid says AI is reshaping consumer finance expectations
More than half of Americans used AI to manage money last year, as consumers increasingly expect financial apps to offer guidance, not just data.
Treasure AI launches agentic platform for marketers
Marketers could cut manual campaign work as the new platform uses customer data and AI agents to trigger actions across channels in real time.
Wayvia updates Shoppable platform to track retail sales
Brands can now tie ad spend more closely to real purchases, as Wayvia adds confirmed retail sales data to its updated shoppable platform.
Maestra posts USD $833,000 in new ARR on demand shift
Brands shifting away from fragmented marketing tools helped Maestra add USD $833,000 in new annual recurring revenue last quarter.
CitizeX launches verified civic platform for politicians
By limiting posts to verified users, the new service aims to curb bots and impersonation in online political debate.
FICO names Sol Rashidi keynote speaker for World 2026
The keynote could shape debate on how lenders use AI safely, as banks face pressure to show returns while curbing fraud and credit risk.
MANTL & MeridianLink join forces on digital lending
MANTL and MeridianLink are partnering to integrate digital loan applications with back-end origination, targeting banks and credit unions.
Google sets out AI-first future for ads & shopping
Google maps out an AI-first overhaul of ads, Search and shopping, betting on creator-led influence and emerging agentic commerce tools.
Maestra's US customer base surges as brands ditch Klaviyo
Maestra's US customer base jumps 144% as DTC brands abandon Klaviyo for a single platform spanning email, personalisation and paid media.
Twilio, AEG expand fan tech deal across arena & LA Kings
Twilio and AEG broaden fan-tech tie-up, rolling out data-driven engagement across AXS, Crypto.com Arena and the LA Kings brand.
Walmart shopping to launch directly inside Google Gemini
Walmart to embed shopping in Google's Gemini app, letting users browse and buy Walmart and Sam's Club items directly via AI chats.
Eagle Eye unveils AI platform for real-time offers
Eagle Eye has launched Personalized Promotions, an AI platform that generates real-time, one-to-one offers for millions of retail shoppers.
Auxia unveils AI-native marketing platform with unified workspace
Auxia launches a redesigned AI marketing platform with a unified workspace, integrating content, decisioning, and insights for streamlined campaigns.
Quinn raises $11 million to boost AI-powered wealth advice
Quinn, a New York fintech, secured $11m to launch AI-driven platform offering personalised wealth advice for financial institutions at scale.
Google unveils new AI tools across Workspace & Gemini
Users will be able to draft emails, edit images and summon an AI agent as Google broadens paid access across Workspace and Gemini.
Google unveils AI search & agent tools at I/O 2026
Search now blends text, images and files as Google rolls out a single AI experience and background agents to over 1 billion users.
Google unveils AI ad & commerce tools across Search
Marketers will get more AI help as Google adds new Search ad formats, checkout links and a Gemini adviser across its ad tools.
Optimizely says AI agent use jumps 42% as adoption grows
Marketing teams are increasingly using AI to automate routine campaign work, with Optimizely saying customer-built agents now dominate activity on Opal.