Pricing stories

Edifier brings three new ANC earbuds to Australia via Officeworks, with prices from AUD $189 to AUD $299 and features like spatial audio.

Bizcap Canada relaunches under global Bizcap brand with new broker portal, revamped pricing and faster finance approvals for SMEs.

AlphaTheta launches RMX-IGNITE effector with 3-band FX, sampler and Loopcloud sounds, priced at EUR €1,199, GBP £1,039 and USD $1,199.

Lycamobile Australia lifts Q4 plan activations by over 50% after streamlining offers, as it secures a Finder Mobile Awards 2026 win.

IDeaS wins twice and places once at the 2026 HotelTechAwards, underscoring growing demand for connected hotel revenue and planning tools.

OWC launches 8TB Envoy Ultra, a rugged bus-powered Thunderbolt 5 portable SSD claiming over 6,000MB/s speeds and IP67 protection.

LLVision debuts Leion Hey2 AR glasses at CES 2026, offering sub-second live translation captions in more than 100 languages.

OWC unveils a certified 2m Thunderbolt 5 USB-C cable, promising full-spec bandwidth, power and display support for Mac, PC and USB4 gear.

Elite appoints former law firm executive Kirk Rogers as Head of APAC Sales to drive its next phase of legal tech growth across the region.

Value for money drives online customer sentiment three times more than price, delivery speed or product quality, a study of reviews finds.

Ignition platform fuels more than USD $3.1bn in 2025 client revenue as 8,500 firms automate billing, payments and pricing decisions.

Rising costs and AI adoption threaten graduate hiring in UK SMEs, with firms facing nearly GBP £40,000 first-year expenses amid limited government support.

Anthropic launches Claude Opus 4.5, enhancing coding, reasoning, and security with improved performance and resistance to cyber attacks.

Guidewire has launched PricingCenter, a new app to help P&C insurers speed up pricing changes with greater accuracy and real-time market responsiveness.

Becky Lim has been appointed Chief Sales Officer at Plaza Premium Group, tasked with leading global sales and driving growth across its airport hospitality services.

RØDE expands its Wireless Micro range with new red, orange, and blue models at USD $99, offering creators vivid colour choices and enhanced mobile features.

Engineer-to-order firms are digitising spreadsheets into web-based apps, boosting quoting accuracy and collaboration without costly system overhauls.

Apple launches AirPods Pro 3 at AUD $429, featuring advanced noise cancellation, heart rate sensor, and live translation across multiple languages.

Spreetail launches Price Pulse, a predictive pricing engine designed to help brands optimise market pricing and boost sales across major eCommerce platforms.

NexGen Cloud launches Hyperstack AI Studio, an end-to-end AI platform for enterprises, offering scalable, secure development on a usage-based pricing model.