Recession stories
Pivoting marketing strategy in the face of a recession
Last week
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cx
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martech
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partner programmes
Fractional Chief Marketing Officers say brands must ditch blanket discounting, sharpen value messages and tailor offers as households split into two wallets.
KPMG survey finds leaders keep AI spending despite recession
This month
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data analytics
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digital transformation
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partner programmes
KPMG survey shows global leaders will keep AI investment high through recession fears, as governance and workforce change separate winners from the rest.
Business leaders keep betting on AI despite recession
This month
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data analytics
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digital transformation
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rpa
KPMG survey finds most executives will keep pouring money into artificial intelligence through a recession, with USD $186 million planned on average next year.
CMO roles in Fortune 500 decline as B2B firms lead the shift
Thu, 11th Sep 2025
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partner programmes
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power / energy
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marketing
CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.
Tariffs, recession fears & agentic AI dominate US CEO calls
Tue, 1st Jul 2025
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data analytics
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hyperscale
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dc
In Q2 2025, US CEOs focused on tariffs, recession fears and rising interest in agentic AI during earnings calls, while attention to sustainability waned.