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Reputation management stories

AI transforming B2B discovery - but human trust endures
Data Analytics

AI transforming B2B discovery - but human trust endures

AI is changing how B2B buyers make decisions - but an expert warns that it is not a substitute for effective human comms strategies.

By David Shilovsky • 5 min read • Last week
CMOs & CIOs split over AI decision-making at firms
Data Protection

CMOs & CIOs split over AI decision-making at firms

Shared AI projects are stalling as marketers and technologists dispute control, with most CIOs claiming the final say on CMS and DXP choices.

By Sean Mitchell • 4 min read • Last week
Press Gazette launches AI content checker for editors
Risk & Compliance

Press Gazette launches AI content checker for editors

Editors facing EU transparency rules can now flag AI-made text, images and audio before publication, with fines possible for non-compliance.

By Sofiah Nichole Salivio • 5 min read • Last week
Qualtrics unveils XM Data and AI Platform for 2027
Data Protection

Qualtrics unveils XM Data and AI Platform for 2027

The new system aims to help businesses cut churn and protect sales as poor customer experiences put nearly USD $3 trillion at risk.

By Sofiah Nichole Salivio • 4 min read • Last week
Qualtrics unveils AI platform for experience management
Software-as-a-Service

Qualtrics unveils AI platform for experience management

The new system aims to let organisations test decisions and automate responses in live customer interactions before its 2027 release.

By Joseph Gabriel Lagonsin • 4 min read • This month
Forrester says answer engines now shape brand choice
Omnichannel

Forrester says answer engines now shape brand choice

Marketers may need to rethink search metrics as AI responses increasingly narrow buyers' shortlists before they reach a website.

By Sofiah Nichole Salivio • 3 min read • This month
Bud Communications wins Daikin & WEX in APAC growth
eCommerce

Bud Communications wins Daikin & WEX in APAC growth

The agency's Australian headcount has quadrupled since 2024 as multinational clients seek APAC communications support.

By Joseph Gabriel Lagonsin • 3 min read • This month
Infrastructure communications failures are putting major projects at risk
Artificial Intelligence

Infrastructure communications failures are putting major projects at risk

Poor public understanding can derail even fully funded projects if support, trust and political backing fail to keep pace with the build.

By Mark Devlin • 5 min read • Last month
LG wins award for PRISM AI communications platform
Large Language Models

LG wins award for PRISM AI communications platform

The award signals growing acceptance of AI-driven measurement tools as companies seek faster, more consistent ways to assess global PR impact.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Stories from Other Regions

Reputation management stories

Orion Digital launches Reputraq reputation platform
Software-as-a-Service

Orion Digital launches Reputraq reputation platform

Communications teams gain real-time alerts as the new tool tracks sentiment across 177 countries and more than 60 languages.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Xero apologises after two incidents upset advisers
Software-as-a-Service

Xero apologises after two incidents upset advisers

Accountants and bookkeepers were left frustrated after an influencer post and an automated analytics email sparked concerns over Xero's adviser ties.

By Karen Joy Bacudo • 5 min read • This month
Synup launches Sydekick AI agent for local marketing
Software-as-a-Service

Synup launches Sydekick AI agent for local marketing

Businesses running multiple locations could cut repetitive local marketing work as Synup shifts to usage-based pricing with Sydekick.

By Joseph Gabriel Lagonsin • 4 min read • This month
Aviation communications become vital to supply chains
Space

Aviation communications become vital to supply chains

Airlines need earlier, more reliable updates to plan around late deliveries and repairs as supply chain failures cost at least USD $11 billion.

By Mark Devlin • 5 min read • This month
When crisis communications create a second workplace crisis
Risk & Compliance

When crisis communications create a second workplace crisis

Poor communication can deepen the fallout from a workplace incident, leaving employees, families and regulators without timely, accurate updates.

By Mark Devlin • 5 min read • This month
Property PR failures can cost developments before they reach market
Sustainability

Property PR failures can cost developments before they reach market

Missed stakeholder buy-in can derail large schemes long before buyers or tenants see them, as digital scrutiny now shapes trust.

By Mark Devlin • 6 min read • This month
UK small firms lack cover for social media legal claims
Data Protection

UK small firms lack cover for social media legal claims

Many UK small firms are exposed to copyright and confidentiality claims online, with fewer than two in five carrying insurance cover.

By Sofiah Nichole Salivio • 4 min read • Last month
Everyone wants the thought leadership, not the thinking
Digital Transformation

Everyone wants the thought leadership, not the thinking

Corporate content is becoming interchangeable as executives flood LinkedIn with safe opinions that rarely challenge readers to think differently.

By Jarieul Wong • 5 min read • Last month
The AI arms race will be won by companies that stop forcing it
Generative AI

The AI arms race will be won by companies that stop forcing it

Content inflation could leave brands sounding generic unless they use AI to sharpen strategy, as LinkedIn flags more artificial-sounding posts.

By Aniket Gupta • 5 min read • Last month