Adyen launches agentic commerce APIs for US merchants

Adyen has launched Adyen Agentic, a set of APIs for enterprise merchants selling through conversational AI platforms. The product is initially available on a limited basis in the US.

The offering is designed to let merchants connect their existing commerce systems once and use that connection across multiple AI shopping platforms, rather than rebuilding integrations for each new channel.

Adyen has structured the product in three parts. Agentic Feed handles product and inventory data, including catalogue, pricing and availability information. Agentic Cart connects existing checkout, tax, fulfilment and order management systems with conversational commerce services. Agentic Payments covers payment and fraud functions for transactions led by software agents, including authentication, token portability, merchant-of-record preservation and risk management.

The launch comes as retailers and payment groups look for ways to adapt to agentic commerce, in which AI systems help consumers discover products, assemble baskets and complete purchases. One challenge for merchants is that emerging platforms use different protocols and data formats, creating repeated integration work as new services appear.

Early participants in the ecosystem include American Express, Mastercard, Salesforce and Visa, alongside retailers ESW, Scheels, Sézane and SharkNinja.

Adyen is positioning the product as an open layer that can sit alongside merchants' current eCommerce systems. Merchants would retain control over customer relationships, transaction routing, payment options and business logic across different agent-led channels.

Adyen said the service is fully compatible with Meta's AI checkout. Support for additional platforms is expected. The company has also backed several emerging industry protocols, including the Universal Commerce Protocol, the Agent Payments Protocol and OpenAI's Agentic Commerce Protocol.

Karan Katyal, Global Head of Agentic Commerce at Adyen, outlined the company's view of the market.

"Every new agentic surface asks merchants to rebuild from scratch," he said. "We believe the future of agentic commerce should be open, so we intentionally designed Adyen Agentic to help retailers integrate once and participate across evolving platforms, protocols and experiences, without having to bet on which ecosystems ultimately win. The ecosystem is evolving rapidly, and we're excited to enable innovative merchants to experiment with agentic commerce first-hand."

Partner backing

Payment networks involved in the launch said interoperability and security will be central if agent-led shopping is to expand.

"For agentic commerce to scale, trust, security and interoperability need to be built in from the start," said Sherri Haymond, Executive Vice President, Global Head of Digital Commercialization at Mastercard. "Equally critical is enabling merchants, making data discoverable and machine-readable so they can participate as models and protocols evolve. With Agent Pay, Mastercard is helping establish a strong foundation for secure, scalable agent-driven transactions, while solutions like Adyen Agentic are contributing to a more vibrant, connected ecosystem."

Visa also framed the development as part of a broader shift towards shared infrastructure for AI-driven purchasing.

"The future of commerce won't be built platform by platform; it will run on interoperable infrastructure," said Rubail Birwadker, Senior Vice President, Head of Growth Products & Partnerships at Visa. "Together with Adyen, Visa is helping make payments agent-ready from the start, embedding trust, security and global acceptance into every transaction, no matter where or how it's initiated."

Retail response

Retailers testing the system said they were looking for ways to keep pace with fast-changing standards without repeatedly changing core systems.

"The rapid evolution of agentic commerce protocols means retailers need a trusted partner who stays ahead of the curve. With Adyen Agentic, we were able to build on proven, battle-tested foundations to deploy quickly and confidently. As the agentic ecosystem grows, the solution will allow us to seamlessly reach consumers across every emerging commerce platform," said Nicolas Benoist, Chief Technology Officer at Sézane.

For now, Adyen is targeting enterprise merchants in the US, with broader international availability planned later. The system builds on the company's existing payments infrastructure, which already handles tokenisation, authentication and fraud checks at scale.

The move adds to a wider effort across the payments and retail sectors to define common technical standards for AI-assisted shopping, as merchants seek to avoid becoming tied to a single platform or protocol.