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dLocal has launched dMoRe, a merchant of record product for businesses selling into emerging markets.
The service initially targets gaming and software-as-a-service merchants.
The new offering expands dLocal's role beyond payment processing into the legal, tax and compliance administration tied to cross-border sales. Under a merchant of record model, the provider acts as the local seller of record, allowing companies to enter a market without setting up their own local entity.
dMoRe is built on dLocal's existing payment network and banking relationships in emerging economies. That structure allows merchants to combine local payment acceptance with regulatory and tax handling under one arrangement rather than relying on separate providers.
dLocal is positioning the product around one of the main frictions in international expansion into faster-growing consumer markets: local tax rules, shifting regulations, fraud management and the need to support trusted payment methods, all of which can slow market entry.
According to figures cited by dLocal, emerging markets added 109 million people to the global consumer class in 2024. It also pointed to Latin America, where 74% of online transactions are cross-border, as evidence of existing demand for overseas brands.
The company said businesses can reduce launch times from as much as a year to as little as eight weeks by using the new service. The product starts with gaming and SaaS, two sectors where customer acquisition and renewals can be affected by local regulatory requirements and payment acceptance.
Market entry
The merchant of record model has gained attention as international digital businesses look for alternatives to establishing subsidiaries in each new territory. Recent changes in digital commerce rules, along with the broader shift toward direct-to-consumer sales, have increased interest in structures that combine compliance, tax handling and payments under one provider.
dLocal said many merchant of record providers still depend on third-party payment processors, while its product runs directly on its own in-market payment infrastructure. It said that removes another layer of outsourcing in countries such as Brazil, Nigeria and Indonesia, where local payment preferences and regulation can differ sharply from more established markets.
The group also linked dMoRe to customer conversion, not just legal administration. Merchants using its network can access more than 1,000 local payment methods, including Pix in Brazil and GCash in the Philippines.
dLocal said merchants have recorded conversion improvements of up to 25% and local processing volume growth of more than 100% when using its local payment reach. It presented those figures alongside claims that merchants can use local wallets, banks and financial networks for in-app placements, push notifications and co-funded campaigns.
Pedro Arnt outlined the company's rationale for the launch.
"The opportunity in emerging markets has never been difficult to see. The difficult part has been operating locally," said Pedro Arnt, Chief Executive Officer, dLocal.
"We've spent more than a decade building the infrastructure that helps global businesses collect payments across these markets. dMoRe builds on that foundation by adding the legal and tax framework businesses need to sell locally, removing what has traditionally been one of the biggest barriers to expansion," Arnt said.
Growth focus
The company's pitch suggests it sees merchant of record services as a way to deepen relationships with multinational online merchants already using its payment tools. By taking on more of the operational layer around a transaction, dLocal may be able to capture a larger share of the services tied to international market launches.
That is especially relevant in industries such as gaming and SaaS, where purchases, subscriptions and renewals depend on a mix of smooth payments, local compliance and fraud controls. Delays in any of those areas can affect whether users complete a transaction or remain subscribed.
André Canu said the company views the product as more than an administrative tool.
"Most merchants think of Merchant of Record as a back-office fix. It's actually a growth lever," said André Canu, VP of Growth, dLocal.
"The legal and tax layer removes the barriers to entering a market, but dMoRe goes beyond that. We help merchants reach new users through their own direct channels and launch on infrastructure designed to convert local demand. They don't just enter new markets faster. They enter ready to turn local demand into revenue, without local operations becoming the price of growth," Canu said.
dLocal operates across Africa, Asia, the Middle East and Latin America, offering payment acceptance, payouts and settlement services to international merchants through a single integration and contract model.