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Customer data stories

Infobip study finds brands struggle to prove sports ROI
Digital Transformation

Infobip study finds brands struggle to prove sports ROI

Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.

By Karen Joy Bacudo • 4 min read • Last month
Cricket Australia signs Komo deal for fan data push
Marketing Technologies

Cricket Australia signs Komo deal for fan data push

Fans will be able to take part in predictions and voting across Cricket Australia channels as the deal aims to boost first-party data and sponsor value.

By Sean Mitchell • 4 min read • Last month
Why Email and Phone Append Matter for Prescreen Campaigns
Data Protection

Why Email and Phone Append Matter for Prescreen Campaigns

Campaigns can fail at the final mile if stale inboxes and recycled numbers keep time-sensitive offers from reaching the right consumers.

By Shivani Pimpili • 5 min read • Last month
Three Industries, One Common Challenge: Getting Data Right Before MDM
Manufacturing

Three Industries, One Common Challenge: Getting Data Right Before MDM

Poor-quality records could undermine MDM programmes in finance, healthcare and manufacturing as AI begins acting on the data.

By Edmund Ng • 5 min read • Last month
ACAM launches global AI in marketing benchmark in US
Digital Transformation

ACAM launches global AI in marketing benchmark in US

US marketers will gain a new yardstick for AI readiness as the benchmark seeks to show where investment, governance and skills are lagging.

By Joseph Gabriel Lagonsin • 4 min read • Last month
The KYC blind spot hiding in your email validation stack
Fintech

The KYC blind spot hiding in your email validation stack

Auditors are finding that email verification alone leaves institutions exposed to synthetic identities, weak records and KYC compliance gaps.

By Bobby Joseph • 6 min read • Last month
6 Industries that need address verification
Customer Relationship Management

6 Industries that need address verification

Bad address data can now trigger missed deliveries, compliance gaps and fraud risks across sectors from retail to healthcare.

By Shivani Pimpili • 5 min read • Last month
Gigamon names Grant Yacomeni as chief security officer
Data Protection

Gigamon names Grant Yacomeni as chief security officer

The hire signals rising pressure on security teams as AI expands attack surfaces across hybrid cloud systems and customer data flows.

By Sean Mitchell • 3 min read • Last month
Boomi names APAC customer innovation award winners
Manufacturing

Boomi names APAC customer innovation award winners

The honours underline rising demand for data and integration tools as utilities, retailers and universities tackle ageing systems and automation pressure.

By Sean Mitchell • 4 min read • Last month
Yahoo launches In-Flight Outcomes for Australian DSP
Marketing Technologies

Yahoo launches In-Flight Outcomes for Australian DSP

Advertisers in Australia can now adjust campaigns in real time using sales and store visit data, cutting measurement delays to days or hours.

By Sean Mitchell • 3 min read • Last month
Bakers Delight speeds digital marketing rollouts with Boomi
Software-as-a-Service

Bakers Delight speeds digital marketing rollouts with Boomi

Reusable integrations have cut Bakers Delight's rollout times for new digital tools, with Shopify live in four months and Klaviyo in three.

By Sean Mitchell • 4 min read • Last month

Stories from Other Regions

Customer data stories

Australian CISOs face rising AI risk duties at Proofpoint
Software-as-a-Service

Australian CISOs face rising AI risk duties at Proofpoint

Australian security chiefs are facing heavier AI oversight as breach costs climb and most say staff use of generative tools could expose data.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Confluent: Stale, unreliable data could impair enterprise AI
Data Protection

Confluent: Stale, unreliable data could impair enterprise AI

Fresh data and tighter controls are becoming critical as businesses push AI into production, with weak lineage and quality seen as a major risk.

By David Shilovsky • 5 min read • Last month
Netcore & GlobalPay unite customer engagement systems
Customer Relationship Management

Netcore & GlobalPay unite customer engagement systems

Customers now get faster follow-up on currency and remittance enquiries as GlobalPay links 12 channels with sales tools on one platform.

By Karen Joy Bacudo • 4 min read • Last month
UK shoppers distrust AI recommendations, ThoughtSpot finds
Data Protection

UK shoppers distrust AI recommendations, ThoughtSpot finds

Privacy worries are undermining retailers' AI push, with only one in 10 UK shoppers saying they trust product recommendations, a survey found.

By Sean Mitchell • 4 min read • Last month
Lifecycle Software launches telecom compliance consultancy
Data Protection

Lifecycle Software launches telecom compliance consultancy

Rising scrutiny over data, security and identity checks is pushing mobile operators to bake compliance into daily operations, Lifecycle Software says.

By Joseph Gabriel Lagonsin • 4 min read • Last month
JD Sports sees multi-million-pound loyalty sales lift
Customer Relationship Management

JD Sports sees multi-million-pound loyalty sales lift

A trial of tailored offers found relevance drove spend more than bigger discounts, pointing to a multi-million-pound sales opportunity at JD Sports.

By Sofiah Nichole Salivio • 4 min read • Last month
Netcore names Tariq Ahmad as Chief Revenue Officer
Software-as-a-Service

Netcore names Tariq Ahmad as Chief Revenue Officer

The marketing technology company is targeting a doubling of overseas sales within three years as it steps up expansion beyond India.

By Sofiah Nichole Salivio • 3 min read • Last month