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Digital marketing Stories - Page 2

American Stories

Digital marketing stories

PUCPR launches free AI code to protect human thinking
Generative AI

PUCPR launches free AI code to protect human thinking

Free prompts to curb AI over-reliance are being rolled out in Brazil as PUCPR tries to preserve source citation and human judgement.

By Joseph Gabriel Lagonsin • 5 min read • This month

Global Stories

Digital marketing stories

Boomi names APAC customer innovation award winners
Manufacturing

Boomi names APAC customer innovation award winners

The honours underline rising demand for data and integration tools as utilities, retailers and universities tackle ageing systems and automation pressure.

By Sean Mitchell • 4 min read • This month
Australian firms lose work amid skilled staff shortages
Data Analytics

Australian firms lose work amid skilled staff shortages

Australian employers are losing customers and delaying contracts as skilled vacancies linger for weeks, a survey of 214 firms found.

By Sean Mitchell • 5 min read • This month
Yahoo launches In-Flight Outcomes for Australian DSP
Marketing Technologies

Yahoo launches In-Flight Outcomes for Australian DSP

Advertisers in Australia can now adjust campaigns in real time using sales and store visit data, cutting measurement delays to days or hours.

By Sean Mitchell • 3 min read • This month
Bakers Delight speeds digital marketing rollouts with Boomi
Software-as-a-Service

Bakers Delight speeds digital marketing rollouts with Boomi

Reusable integrations have cut Bakers Delight's rollout times for new digital tools, with Shopify live in four months and Klaviyo in three.

By Sean Mitchell • 4 min read • This month
Dreamdata launches Dreamdata AI suite for B2B marketers
Software-as-a-Service

Dreamdata launches Dreamdata AI suite for B2B marketers

Marketers can now verify AI-generated pipeline and revenue answers before spending budgets, as Dreamdata ties them to governed data definitions.

By Sofiah Nichole Salivio • 5 min read • This month
KERV.ai & LG Ad Solutions expand CTV deal globally
Customer Experience

KERV.ai & LG Ad Solutions expand CTV deal globally

Viewers in Canada, Europe, Australia and New Zealand will soon see interactive shopping ads on LG smart TVs as the partners widen their US rollout.

By Sofiah Nichole Salivio • 4 min read • Last month
Azira & Adobe launch cross-border footfall tracking
Customer Experience

Azira & Adobe launch cross-border footfall tracking

Advertisers can now link overseas ad spend to store visits, as the new tool goes live in Asia-Pacific and targets travel campaigns.

By Sofiah Nichole Salivio • 3 min read • Last month
AppsFlyer report flags diverging APAC app growth trends
Fintech

AppsFlyer report flags diverging APAC app growth trends

Marketers risk misreading APAC growth as install gains slowed in gaming and retention weakened, even as finance and payments adoption lifted some markets.

By Joseph Gabriel Lagonsin • 5 min read • Last month
Customers at the centre of Adobe's new AI evangelist role
Digital Transformation

Customers at the centre of Adobe's new AI evangelist role

Adobe is using the post to help customers navigate AI adoption while feeding regional priorities back into its global product strategy.

By Sean Mitchell • 6 min read • Last month
BYRDLI launches San Francisco campaign for South Koreans
eCommerce

BYRDLI launches San Francisco campaign for South Koreans

South Korean travellers can now book a San Francisco trip through creator Sumin Kim, as BYRDLI ties social inspiration directly to sales.

By Sofiah Nichole Salivio • 4 min read • Last month

Stories from Other Regions

Digital marketing stories

Synup launches Sydekick AI agent for local marketing
Software-as-a-Service

Synup launches Sydekick AI agent for local marketing

Businesses running multiple locations could cut repetitive local marketing work as Synup shifts to usage-based pricing with Sydekick.

By Joseph Gabriel Lagonsin • 4 min read • This month
NZ tech marketing awards finalists named across sector
Software-as-a-Service

NZ tech marketing awards finalists named across sector

Marketing is gaining strategic weight as nine tech businesses vie for honours in awards that spotlight New Zealand firms' push overseas.

By Sean Mitchell • 4 min read • This month
Australian shoppers favour orthopedic over orthopaedic
Customer Experience

Australian shoppers favour orthopedic over orthopaedic

Australian retailers may be missing search traffic, after 16 months of data showed shoppers far prefer “orthopedic” to “orthopaedic”.

By Sofiah Nichole Salivio • 3 min read • Last month
UK small firms lack cover for social media legal claims
Data Protection

UK small firms lack cover for social media legal claims

Many UK small firms are exposed to copyright and confidentiality claims online, with fewer than two in five carrying insurance cover.

By Sofiah Nichole Salivio • 4 min read • Last month
Singapore retailers turn customer signals into insight
Digital Transformation

Singapore retailers turn customer signals into insight

Retailers in Singapore are using AI and telco data to spot untapped audiences, cut insight time by up to 60% and sharpen decisions.

By Lawrence Lim • 6 min read • Last month
System1 launches AI ad screen for quick creative tests
Software-as-a-Service

System1 launches AI ad screen for quick creative tests

Marketers can now sift large ad libraries in minutes as System1's new screening tool, launched in the US and UK, weighs likely impact.

By Sean Mitchell • 4 min read • Last month