Marketing Automation stories - Page 10
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Optimizely, commercetools partner to speed up retail campaigns
Thu, 22nd May 2025
#
devops
#
digital transformation
#
cx
Optimizely and commercetools partner to help retailers deliver faster, personalised digital experiences by integrating content and commerce platforms for marketers.
Vistar & Spotzi team up to streamline cross-border OOH ads
Wed, 21st May 2025
#
martech
#
cdp
#
adtech
Vistar Media partners with Spotzi to offer a unified platform for global out-of-home ad campaigns, streamlining audience targeting across multiple markets.
Amplitude unveils new tools to unify marketing & product data
Wed, 21st May 2025
#
data analytics
#
cx
#
martech
Amplitude launches new enterprise tools unifying marketing and product data, offering marketers a comprehensive view to better optimise campaigns and customer journeys.
Creatopy appoints Thibault Imbert to drive AI product growth
Fri, 9th May 2025
#
martech
#
cdp
#
ai
Creatopy appoints Thibault Imbert as Chief Product & Growth Officer, focusing on AI-driven innovation to boost product impact and market expansion.
Optimizely unveils enhanced Opal AI to boost marketing workflows
Thu, 8th May 2025
#
martech
#
rpa
#
cdp
Optimizely upgrades its AI tool Opal with new features and workflows to boost marketing efficiency within the Optimizely One suite, enhancing task automation.
Further unveils AI-powered platform to centralise GMP data
Thu, 24th Apr 2025
#
martech
#
cdp
#
ai
Further has launched Compass Marketing Intelligence to centralise Google Marketing data within Google Cloud, boosting campaign performance with AI-driven insights.
B2B firms raise 2025 marketing budgets but KPIs stay flat
Tue, 22nd Apr 2025
#
martech
#
cdp
#
ai
More than half of US B2B firms will boost 2025 marketing budgets, yet most plan steady KPIs, signalling a shift towards AI-driven, focused investment.
Inriver unveils new vision to guide brands in digital commerce
Tue, 22nd Apr 2025
#
cx
#
martech
#
commerce systems
Inriver unveils 'Control the Product Data Current' vision, enhancing product data accuracy and AI tools to meet evolving buying habits and market demands.
Sitecore & Microsoft launch AI lab to boost marketers' strategy
Tue, 22nd Apr 2025
#
uc
#
digital transformation
#
martech
Sitecore, in partnership with Microsoft, has launched an AI Innovation Lab to help marketers rapidly develop AI solutions using Azure and OpenAI Services.
AI marketing stacks reshape creativity across global markets
Sat, 19th Apr 2025
#
digital transformation
#
martech
#
partner programmes
Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.
Contentful enters DXP market with new AI features, partners
Fri, 4th Apr 2025
#
digital transformation
#
cx
#
martech
Contentful has launched new features and partnerships to enhance its content management system, marking its entry into the fast-evolving Digital Experience Platform space.
Mapp secures $13m to enhance AI marketing strategy
Fri, 21st Mar 2025
#
cx
#
martech
#
hcm
Mapp has raised $13 million in funding to enhance its AI-driven marketing automation and expand its market presence, fuelled by O'Connor Capital Solutions.
Kentico unveils AIRA, its AI-driven marketing solution
Thu, 20th Mar 2025
#
martech
#
ueba
#
cdp
Kentico has unveiled AIRA, an AI-driven marketing tool designed to seamlessly integrate with existing workflows, streamlining tasks and boosting content creation.
Optimizely earns Leader title in 2025 Gartner report
Mon, 17th Mar 2025
#
digital transformation
#
martech
#
supply chain
Optimizely has been heralded as a Leader in the 2025 Gartner Magic Quadrant for Content Marketing Platforms for the eighth consecutive year, highlighting its excellence.
Former JWT CEO launches AI platform for marketing content
Wed, 12th Mar 2025
#
martech
#
partner programmes
#
cdp
Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.
Adobe Summit 2025: Digital innovation set to light up Las Vegas
Thu, 6th Mar 2025
#
data analytics
#
digital transformation
#
martech
Adobe Summit 2025 will showcase digital innovations in Las Vegas from March 18-20, focusing on AI-powered marketing automation and new creative tools.
Exclusive: How Constant Contact is empowering small businesses
Thu, 20th Feb 2025
#
cx
#
martech
#
financial systems
Constant Contact continues to empower small businesses with tailored marketing solutions, leveraging AI to enhance efforts for over 500,000 customers globally.
SolarWinds revamps Partner Programme for greater growth
Fri, 7th Feb 2025
#
digital transformation
#
martech
#
cdp
SolarWinds is set to launch an upgraded Partner Programme aimed at boosting profitability and partner capabilities, with new tiers and enhanced tools for success.
SugarCRM appoints industry veteran Bob Stutz to board
Tue, 4th Feb 2025
#
crm
#
cx
#
martech
SugarCRM has appointed Bob Stutz to its board of directors, drawing on his 30 years of experience in transforming CRM solutions globally.
Decidr partners with Onside to enhance AI content delivery
Mon, 25th Nov 2024
#
martech
#
commerce systems
#
partner programmes
Decidr partners with Onside Content to enhance personalised content delivery across the US, Australia, and Japan using advanced AI technology.