Marketing Automation stories - Page 8
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Twilio unveils new data features to boost enterprise engagement
Thu, 16th Oct 2025
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Twilio launches new data features like Granular Observability and expanded APIs to help enterprises boost trusted customer engagement globally.
Epiminds raises USD $6.6m to launch multi-agent AI for agencies
Wed, 15th Oct 2025
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martech
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partner programmes
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digital entertainment
Stockholm startup Epiminds raises USD $6.6m to launch AI platform with multi-agent system aimed at transforming marketing agency workflows.
Adobe launches AI agents to streamline B2B marketing journeys
Fri, 10th Oct 2025
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Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.
SugarCRM appoints Maksim Ovsyannikov as Chief Product Officer
Thu, 9th Oct 2025
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digital transformation
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SugarCRM appoints Maksim Ovsyannikov as Chief Product Officer to lead global AI-driven product strategy and enhance sales automation tools worldwide.
LiveRamp unveils AI agents & expanded integrations for marketers
Wed, 8th Oct 2025
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data privacy
LiveRamp launches AI tools enabling marketers to use autonomous agents with secure data access, plus new integrations including Netflix for smarter campaigns.
Teradata launches AI-driven customer intelligence package to boost CX
Wed, 8th Oct 2025
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data analytics
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digital transformation
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Teradata launches Autonomous Customer Intelligence, an AI-driven package to transform customer data into real-time actions, boosting CX at enterprise scale.
Teradata launches AI-driven customer intelligence for real-time CX
Wed, 8th Oct 2025
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data analytics
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Teradata launches Autonomous Customer Intelligence, an AI-driven software turning raw data into real-time customer actions to enhance experience and loyalty.
Oracle launches AI agents for sales, marketing & service tasks
Wed, 8th Oct 2025
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data analytics
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digital transformation
Oracle launches AI agents in Fusion Cloud Applications to enhance marketing, sales, and service, boosting efficiency and customer experience at no extra cost.
Forrester predicts agency mergers, job cuts & creator growth
Thu, 2nd Oct 2025
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Forrester forecasts major agency mergers, job cuts of 15%, and growth in creator-led marketing by 2026 amid automation and industry shifts.
Opal drives record AI adoption in marketing, boosts workflow scale
Wed, 1st Oct 2025
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Optimizely's AI platform Opal hits record use, enabling 10,000 daily marketing actions across 50+ countries, boosting campaign speed and personalisation globally.
monday.com launches AI agents & upgrades to power workplace automation
Thu, 25th Sep 2025
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monday.com launches AI agents and upgrades to boost automation, enhancing sales, marketing, and enterprise controls for over 250,000 users worldwide.
Taboola's Realise adds AI upgrades, boosts results for advertisers
Thu, 25th Sep 2025
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Taboola's Realise platform adds Generative AI upgrades, helping advertisers boost campaign performance beyond search and social channels by up to 34%.
Qualcomm to boost marketing with Adobe AI tools & GenStudio
Fri, 19th Sep 2025
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Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.
Google Ads rolls out AI Max & new generative tools globally
Wed, 17th Sep 2025
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genai
Google Ads now offers AI Max globally and new generative AI tools in Asset Studio, boosting creative control and campaign performance for marketers worldwide.
Contentstack launches Agent OS for adaptive brand experiences
Fri, 12th Sep 2025
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digital transformation
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ecm
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cx
Contentstack launches Agent OS, an AI-driven platform enabling brands to deliver real-time, personalised digital experiences tailored to individual customer context.
Optimizely unveils platform to streamline AI agent workflows
Thu, 11th Sep 2025
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data analytics
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ecm
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Optimizely launches a new platform to streamline AI agent workflows, enabling marketers to automate tasks, build custom agents, and integrate third-party tools seamlessly.
Adobe launches AI agents to automate customer experience tasks
Thu, 11th Sep 2025
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Adobe launches AI agents within its enterprise apps to automate and optimise customer experience tasks, boosting marketing and analytics efficiency for businesses.
Komo launches Engagement OS with AI co-pilot & new loyalty tools
Thu, 4th Sep 2025
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Komo launches its Engagement OS with AI co-pilot Kai, offering brands new loyalty tools and interactive campaigns to boost customer engagement and rewards.
Silverpush unveils AI agent upgrade to automate ad campaigns
Fri, 22nd Aug 2025
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Silverpush upgrades its Mirrors platform with AI agents to automate and optimise multi-platform ad campaigns, boosting efficiency and delivering smarter insights.
Landbase acquires Adauris to boost inbound GTM platform
Fri, 15th Aug 2025
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marketing
The move is intended to enhance its go-to-market platform with signal-driven inbound marketing and new LinkedIn content features.