Marketing Automation stories - Page 3
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
monday.com launches AI agent marketplace for enterprises
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monday.com unveils Agentalent.ai, a marketplace where enterprises can recruit vetted AI agents for defined roles across their operations.
Constructor debuts AI agent for eCommerce merchandising
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Constructor unveils Merchant Intelligence Agent, an AI copilot to explain, optimise and automate eCommerce search and merchandising decisions.
Broot.ai adds Vonage voice APIs for in-app CRM calling
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Broot.ai has embedded Vonage voice APIs into its CRM, enabling one-click in-app calling, local numbers and unified activity tracking for teams.
monday.com launches AI agent hiring platform Agentalent.ai
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monday.com unveils Agentalent.ai, a marketplace to recruit, vet and onboard AI agents into defined business roles alongside human staff.
Clear Mountain Bank adopts Alkami digital platform
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Clear Mountain Bank rolls out Alkami's digital platform to modernise services, add data-led marketing and rival larger lenders' tech.
Infobip report marks shift to omnichannel AI messaging
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Infobip data shows single-channel alerts collapsing as brands pivot to omnichannel, AI-led conversations across SMS, RCS, WhatsApp and voice.
The zero-click future: How to optimize your email strategy for AI
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As AI becomes email's gatekeeper, marketers must shift from chasing clicks to earning VIP status through clean data and machine-friendly content.
US pDOOH ad spend set to surge 49% as AI use rises
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US pDOOH ad spend is forecast to jump 49% in 18 months as AI-powered creative, forecasting and planning reshape digital out-of-home.
AI agents vs AI automations: how to get the mix right in your future marketing strategy
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B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.
AI speeds up content production, but sameness a problem
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PhotoShelter report finds content is produced faster with AI, but brands are still battling generic content, stalled approvals and flat audience engagement.
Pacvue adds Reddit Ads to unify retail media planning
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Pacvue to plug Reddit Ads into its commerce system, uniting community insights with retail media planning in one performance workflow.
Multiply raises USD $9.5m for self-learning B2B ads
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San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.
Trust as a measurable asset for CMOs in the age of AI
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As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
Adobe & Nvidia deepen AI pact for creative workflows
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Adobe and Nvidia are expanding their AI alliance to power Firefly, agent-based workflows and 3D digital twins for creative teams.
Zapier data shows AI is now infrastructure for leads
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Zapier's study of 10,000 workflows shows AI is shifting from one-off tools to core lead-management infrastructure for sales teams.
Auxia hits 100bn AI decisions as enterprises scale up
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Auxia passes 100bn AI 'revenue decisions' as enterprises shift from genAI trials to agent-based systems that drive measurable top-line gains.
Shopify, Klaviyo deepen tie-up for global eCommerce
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Shopify and Klaviyo deepen their partnership with a new integration to power more localised, cross-border eCommerce for global brands.
CData boosts Connect AI with secure MCP agent tools
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CData upgrades Connect AI with managed MCP tools, tightening data access, identity controls and live connectivity for enterprise agents.
AI startup Mega raises USD $11.5m to rival ad agencies
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AI startup Mega raises USD $11.5m to expand its automated marketing platform, pitching a software alternative to traditional ad agencies.
Wise predicts agentic AI shift in business by 2026
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Wise forecasts that by 2026 agentic AI will run core business tasks, pushing firms to embed tools, tighten oversight and rethink outsourcing.