Marketing Automation stories - Page 5
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Shirofune adds Reddit Ads to its omnichannel ad suite
Fri, 13th Feb 2026
#
cx
#
martech
#
cdp
Shirofune has integrated Reddit Ads into its automation platform, letting marketers manage and optimize Reddit alongside other digital channels.
Retailers cut Valentine's discounts as browsing rises
Thu, 12th Feb 2026
#
martech
#
commerce systems
#
personalisation
Online Valentine's discounts shrink as shoppers browse earlier, research more and spread spending beyond traditional romantic gifts.
Infobip boosts WhatsApp marketing ROI with new API tools
Thu, 12th Feb 2026
#
data protection
#
devops
#
digital transformation
Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.
Shirofune adds Reddit Ads to unify US campaign tools
Thu, 12th Feb 2026
#
martech
#
rpa
#
cdp
Shirofune has integrated Reddit Ads into its automation platform, letting US marketers manage Reddit alongside major digital channels.
Collage names co founder Ross Durbin as chief executive
Wed, 11th Feb 2026
#
manufacturing
#
digital transformation
#
ecm
Collage appoints co-founder Ross Durbin as chief executive to spearhead AI-driven digital asset management growth from its Denver base.
Oracle adds AI agents across CRM & supply chain apps
Wed, 11th Feb 2026
#
crm
#
manufacturing
#
data analytics
Oracle has embedded free prebuilt AI agents across its Fusion apps to automate CRM and supply chain tasks from campaign design to logistics.
Marketers: Get ready to AI-proof your careers
Wed, 11th Feb 2026
#
devops
#
cx
#
martech
As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.
Optimizely named a Leader in 2026 Gartner Quadrant
Tue, 10th Feb 2026
#
devops
#
data analytics
#
cx
Optimizely secures Leader spot in Gartner's 2026 Magic Quadrant for Personalization Engines, underscoring AI-led, warehouse-first strategy.
Canva brings brand-safe design generation into ChatGPT
Fri, 6th Feb 2026
#
martech
#
cdp
#
genai
Canva integrates with ChatGPT to auto-apply Brand Kits, letting teams generate editable, on-brand designs directly from chat prompts.
Anthropic plugins accelerate the shift to AI agents
Fri, 6th Feb 2026
#
saas
#
crm
#
firewalls
Anthropic adds Claude plugins to Cowork, fuelling investor fears that agent-style AI could undermine traditional seat-based software.
Maestra's US customer base surges as brands ditch Klaviyo
Fri, 6th Feb 2026
#
digital transformation
#
cx
#
martech
Maestra's US customer base jumps 144% as DTC brands abandon Klaviyo for a single platform spanning email, personalisation and paid media.
Kentico unveils AIRA agents to transform marketing work
Thu, 5th Feb 2026
#
ecm
#
cx
#
martech
Kentico launches AIRA Agentic Suite, bringing task-specific AI agents into its Xperience platform to automate and refine marketing workflows.
Genstore unveils AI agents to run online shops end-to-end
Thu, 5th Feb 2026
#
data analytics
#
martech
#
cdp
Genstore launches AI-driven eCommerce platform promising end-to-end shop automation, after beta users processed USD $2.3 million in sales.
Pendulum backs 'invisible personalisation' for events
Wed, 4th Feb 2026
#
cx
#
martech
#
personalisation
Pendulum tips 'invisible personalisation' as the next big event tech shift, using AI to tailor experiences without demanding attention.
ServiceNow deepens Anthropic tie & wins airline deal
Fri, 30th Jan 2026
#
crm
#
digital transformation
#
cx
ServiceNow makes Anthropic's Claude its default AI for app building and wins a major Panasonic Avionics deal spanning 300+ airlines.
Pearson warns AI gains hinge on urgent workforce reskilling
Thu, 29th Jan 2026
#
digital transformation
#
martech
#
hcm
Pearson says US could gain up to USD $6.6 trillion from AI by 2034, but only if employers urgently invest in reskilling and task-level redesign.
The impact of email verification on eCommerce success
Tue, 27th Jan 2026
#
cx
#
martech
#
commerce systems
Robust email verification is emerging as a must-have for eCommerce firms seeking higher conversions, lower costs and stronger trust.
Hivekind launches HiveLoop to rethink B2B pre-pipeline decisions
Wed, 21st Jan 2026
#
saas
#
crm
#
martech
Hivekind debuts HiveLoop, an AI-driven pre-pipeline engine to help B2B revenue teams prioritise accounts and time outreach more precisely.
SALESmanago boosts WhatsApp & AI-led eCommerce tools
Wed, 21st Jan 2026
#
uc
#
data analytics
#
digital transformation
SALESmanago upgrades its eCommerce platform with richer WhatsApp journeys and AI-led recommendations, targeting smarter real-time engagement.
Eagle Eye unveils AI platform for real-time offers
Sat, 17th Jan 2026
#
cx
#
martech
#
omnichannel
Eagle Eye has launched Personalized Promotions, an AI platform that generates real-time, one-to-one offers for millions of retail shoppers.