Online shopping stories
Wayvia updates Shoppable platform to track retail sales
Today
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digital transformation
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personalisation
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ai
Wayvia rolls out Shoppable Next Generation to link ad campaigns with confirmed retail sales and Meta purchase signals for brands.
Mastercard & Lobster.cash team up for AI agent payments
Today
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fintech
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risk & compliance
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open source
Mastercard and Lobster.cash to let OpenClaw users authorise AI agents to spend on existing cards, backed by Verifiable Intent.
American Express launches AI commerce kit & protection
3 days ago
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fintech
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martech
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commerce systems
American Express adds AI agent safeguards and purchase protection as it opens a developer kit for software-led buying.
AI skincare searches surge as consumers seek guidance
Last week
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martech
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personalisation
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cdp
AI skincare searches jump 2,647% as Fresha says beauty buyers are turning to image analysis, smart devices and app-led routines for guidance.
Shoppers turn against AI social content, survey finds
Last week
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cx
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martech
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partner programmes
Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
Retail websites worst for accessibility, report finds
Last week
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cx
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martech
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risk & compliance
Shopping sites top accessibility failure list as WebAIM finds 71 errors per page and disabled users struggle to complete purchases.
Superdry appoints Verde Digital to boost organic search
Last week
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digital transformation
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martech
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partner programmes
Superdry & Co turns to Verde Digital for SEO and AI search support as the rebranded retailer targets broader fashion discovery worldwide.
Rithum appoints Mausam Bhatt as Chief Product Officer
Last week
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data analytics
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digital transformation
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martech
Rithum brings in former Realtor.com executive Mausam Bhatt to steer product strategy as it ramps up AI-led tools and automation across its platform.
Visa says AI agents may soon negotiate business deals
Last week
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digital transformation
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fintech
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cx
Businesses warm to AI agents haggling over deals, but consumers remain wary of handing software full control of spending.
OpenAI adds shopping tools to ChatGPT with visual discovery
Last month
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martech
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personalisation
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cdp
OpenAI is turning ChatGPT into a visual shopping hub, adding side‑by‑side comparisons and richer merchant data for in-chat product discovery.
TikTok Shop adds Bazaarvoice reviews to product pages
Last month
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cx
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martech
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e-commerce
TikTok Shop and Bazaarvoice link up to push verified customer feedback, photos and videos onto product pages as US sales surge.
Bazaarvoice finds AI review use fuels shopper mistrust
Last month
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cx
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martech
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personalisation
Bazaarvoice finds nearly a quarter of shoppers use AI to write reviews, yet almost two thirds distrust AI-assisted feedback as inauthentic.
AliExpress raises UK Brand+ price guarantee to £40
Last month
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martech
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commerce systems
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smart home
AliExpress boosts its UK Brand+ price promise, lifting per-item refunds to GBP £40 and monthly claim caps to GBP £160 on select goods.
AI aids product discovery, but shoppers shun checkout
Last month
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data protection
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digital transformation
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cx
AI is reshaping how shoppers discover products online, but Criteo data shows few trust it to handle checkout or share sensitive details.
Adapting to change: How SEO specialists can leverage Google's generative AI update
Last month
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digital transformation
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martech
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genai
Google's generative AI update pushes SEO into a new era, forcing specialists to prioritise intent, E-E-A-T and NLP over rankings alone.
SeenThis & Vudoo team up to power shoppable video ads
Last month
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cx
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martech
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e-commerce
SeenThis and Vudoo join forces to deliver shoppable video ads on the open web, linking viewer attention directly to on-screen purchases.
Pattern appoints David Jennison to lead European growth
Last month
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data analytics
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cx
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martech
Pattern appoints ex-Amazon eCommerce Specialist David Jennison as Europe MD to spearhead marketplace-driven growth and AI-powered expansion.
From complexity to clarity: Why eCommerce needs clean customer data
Last month
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data protection
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digital transformation
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cx
In eCommerce, clean verified customer address data is now essential to cut costs, stop fraud and keep shoppers loyal worldwide.
Constructor posts surge on AI retail search momentum
Last month
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hyperscale
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cx
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martech
Constructor rides AI retail search boom with 82% customer growth, 116% EMEA revenue jump and 322bn annual product discovery interactions.
Syndigo buys Taggstar to boost real-time retail messaging
Last month
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devops
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digital transformation
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cx
Syndigo has snapped up Taggstar, folding its real-time social proof messaging into a wider product data cloud for retailers and brands.