The Ultimate Guide to Partner Programmes

2026 · American Edition

Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.

By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.

American Partner Programmes news
Analyst Insights
Rubrik launches Google Cloud tools for AI governance
Gartner · Partner Programmes · Storage
Last week
Gigamon eyes AI-led surge in network observability
IDC · Partner Programmes · Virtualisation
This month
Rafay & Argentum AI strike software orchestration deal
Gartner · Partner Programmes · Virtualisation
This month
Arctic Wolf wins Gartner Customers' Choice for MDR
Gartner Peer Insights · Partner Programmes · Cloud Security
This month
Everest names Sapiens Decision a Luminary in AI report
Everest Group · Partner Programmes · Digital Transformation
This month
Expert columns
Turning security into a story: How managed service providers use reporting to drive retention and revenue
By Scott Jenkins of SonicWall
Last week
How MH Enterprise turns trust into cybersecurity success
By Gaëlle Perrin of SonicWall
Last week
How Atomgate uses education and partnership to drive successful SonicWall upgrades
By Gaëlle Perrin of SonicWall
This month
Why Legal Services demand is about to grow, not shrink
By Jamie Ng of Ashurst
This month
The biggest shift in M&A: Strategic and cultural fit first (then financial)
By Matt Reck of Fortra
This month
Pivoting marketing strategy in the face of a recession
By Azadeh Williams of AZK Media
This month
Why the next phase of AI adoption will be determined less by models and more by data foundations
By Will LaForest of Confluent
This month
How Apograph uses proactive firewall upgrades to protect clients and control costs
By Gaëlle Perrin of SonicWall
This month
The evolving role of the CSO: From technical guardian to business strategist
By Bill O’Connell of Commvault
Last month
How cybersecurity partner programs are evolving in 2026
By Allison Clarke of SonicWall
Last month
How Sourcepass turns firewall upgrades into a competitive edge
By Gaëlle Perrin of SonicWall
Last month
AI agents vs AI automations: how to get the mix right in your future marketing strategy
By Pipin Firmansyah of Manning & Co
Last month
Consistent security, less overhead: Help your customers do more with SonicWall NSM
By Suriti Singh of SonicWall
Last month
Trust as a measurable asset for CMOs in the age of AI
By Geoff Main of Passionberry Marketing
Last month
Upgrade advantage: Future-proofing for partners, MSPs and MSSPs
By Sarah Choi and Mahpara Banday of SonicWall
Last month
Interviews
Exclusive: Google sees success with niche AI playbooks
Discussing Cloud Services
Last week
Scale By Avec says strategic hiring is the key in the age of AI
Discussing Collaboration
Last month
Milestone turns video data into AI-driven intelligence
Discussing Software-as-a-Service
Last month
Composable, process‑aware AI key to enterprise ROI
Discussing Digital Transformation
Wed, 25th Feb 2026
Exclusive: Edifier outlines next phase of global audio strategy
Discussing Headphones
Tue, 10th Feb 2026
Recent news
Alchelyst names three senior leaders after Lyra merger
About Productivity
This month
Cynomi launches AI agents for MSP cybersecurity work
About Software-as-a-Service
This month
Omnissa Horizon on Nutanix AHV gains customer traction
About Cloud Services
This month
Huntington picks SEI for private bank platform shift
About Software-as-a-Service
This month
Mphasis completes Flagstar Bank data centre overhaul
About Cloud Services
This month
Pia joins Pax8 Marketplace with AI help desk automation
About Productivity
Last month
Software switch regret weighs on SMB growth, survey finds
About Software-as-a-Service
Last month
GTIA opens ChannelCon 2026 registration in San Diego
About Trends & Predictions
Last month
FICO names Sol Rashidi keynote speaker for World 2026
About Cloud Services
Last month
First Connect launches AI appetite finder for agents
About Productivity
Last month
Seekr, GDIT partner on secure agentic AI for government
About IT services
Last month
US pDOOH ad spend set to surge 49% as AI use rises
About Marketing
Last month
Gallagher names Rimbert to lead US federal growth push
About Recruitment
Last month
GTIA honours 2026 North America IT channel leaders
About IT services
Last month
Enzoic partners boost defences against stolen passwords
About Firewalls
Last month
Vijil launches platform to harden enterprise AI agents
About Software-as-a-Service
Last month
Terra Security names Anna Sarnek VP of business strategy
About Firewalls
Last month
Cellhub unveils 5G care & data push for rural hospitals
About Software-as-a-Service
Last month
Gallagher leader named to 2026 Women in Security list
About Collaboration
Last month
NE2NE expands PDFFlex AI to speed payroll onboarding
About Cloud Services
Last month
Job moves
Alchelyst names three senior leaders after Lyra merger
Move at Alchelyst
This month
Gallagher names Rimbert to lead US federal growth push
Move at Gallagher Security
Last month
Terra Security names Anna Sarnek VP of business strategy
Move at NVIDIA
Last month
Gallagher Security names Nikki Cardenas to lead US channel
Move at Milestone Systems
Last month
Testlio expands AI testing push & appoints new CEO
Move at Bug Bounty
Thu, 26th Feb 2026
Calero channel chief Jason Wieser named to 2026 CRN list
Move at Calero
Wed, 4th Feb 2026
Coralogix appoints Chetan Chaudhary as Chief Revenue Officer
Move at Cisco
Sat, 8th Nov 2025
Isaac Lujan joins Simbian to lead global AI partner strategy
Move at LogRhythm
Wed, 27th Aug 2025
Tenable appoints Matthew Brown as new CFO amid leadership shift
Move at Brocade
Mon, 25th Aug 2025
Simbian appoints John Schmitz to drive global AI sales growth
Move at Cisco
Tue, 5th Aug 2025
Top players
Other guides